Communications Specialist

Reports to: VP of Sales

Summary

The B2B Communications & Sales Coordinator is a strategic storyteller and operational powerhouse who fuels sales performance through clear, compelling, and actionable communications. This role owns the creation and execution of B2B messaging across the Sales organization—ensuring Retailers, Stylists, and external sales partners are consistently informed, inspired, and equipped to succeed. Blending brand voice, sales strategy, and modern communication tools (including AI), this role is critical to scaling knowledge, driving engagement, and accelerating revenue impact across our wholesale network.

Mission

To elevate sales performance and partner engagement by delivering timely, high-impact communications that inform, motivate, and enable our B2B audience to confidently sell Maggie Sottero Designs.

Key Outcomes

• Sales Enablement & Communications
  • Own and execute multi-audience email drip campaigns (Sales Force, Retailers, Stylists) that drive adoption, readiness, and action.
  • Deliver polished weekly communications that keep Sales and Retail partners aligned, informed, and energized.
  • Create launch, training, and product education content that translates design vision into retail success.
  • Develop onboarding communication journeys that accelerate new boutique ramp-up and confidence.
• Campaigns, Programs & Events
  • Lead all communications for Market events, Retailer initiatives, and Stylist Incentive Programs and Maggie Club.
  • Translate promotional strategies into clear, compelling narratives that motivate participation and performance.
  • Build and maintain forward-looking monthly content calendars to ensure proactive, well-coordinated messaging.
• Executive & Strategic Support
  • Ghostwrite and prepare presentations, messaging, and communications on behalf of the VP of Sales.
  • Develop decks, talking points, and written assets for special projects and leadership initiatives.
• Operational Excellence
  • Manage B2B distribution lists, communication platforms, and workflows (Klaviyo, Portal, Wrike).
  • Leverage AI and automation tools to increase speed, personalization, and scalability without sacrificing brand voice.
  • Own editing and quality control for all Sales-facing communications—ensuring clarity, consistency, and excellence.
  • Capture meeting notes, action items, and sales communications to keep teams aligned and accountable.
• Cross-Functional Partnership
  • Collaborate with Marketing, Sales Operations, Customer Success, and Design teams to ensure accuracy and alignment.
  • Serve as a trusted communications advisor across the Sales organization.
  • Provide backup support for B2C and Customer Success copy during peak needs.

Core Competencies

• Compelling, confident communicator across formats and audiences
• Strategic thinker with strong execution instincts
• Exceptional attention to detail and brand voice stewardship
• Organized, proactive, and deadline-driven
• Adaptable and calm in a fast-moving, evolving environment
• Collaborative partner with a service-oriented mindset
• Engaged in current content, enablement, and digital communication best practices
• Curious and skilled in using AI as a productivity and creative accelerator

Professional Standards & Values

• Acts with integrity and accountability
• Demonstrates strong ownership and follow-through
• Maintains a professional, positive presence in all interactions
• Brings energy, curiosity, and pride to their work
• Aligns with the Mission, Vision, and Values of Maggie Sottero Designs

Requirements

• Bachelor’s degree in English, Communications, Journalism, or related field
• Proven writing portfolio demonstrating versatility across audiences and formats
• Experience with email platforms, project management tools, and CMS systems (Klaviyo, Microsoft Suite, Wrike preferred)
• Demonstrated ability to use AI tools to enhance communication workflows
• Experience in fashion, product, lifestyle, or B2B environments preferred
• Bridal retail or design house experience a plus

Benefits

• Medical – 4 plans through Select Health
• HSA – Employee contributes
• Profit-sharing – Discretionary; dependent on profits of the company
• Dental – Principal
• Vision – Principal
• 401k plan – Company matches $.50 up to 5% of income or 2.5%
• Voluntary Short Term Disability – Employees can purchase
• Group Life and AD&D – Company pays 100%, $15,000
• Accident – Principal. Employees can purchase extra life
• Retirement Plan Profit Sharing – Yes, up to company discretion
• Critical Illness – Principal. Employees can purchase
• PTO – See details below
• Holidays – 9 paid holidays/yr. Closed Black Friday and the week between Christmas and New Year (unpaid unless PTO is used)
• VASA discounted Gym membership

Please note that we are closed the day after Thanksgiving, and the week between Christmas and New Years. You may take PTO days to continue to be paid during these closures. If you do not have enough acquired PTO hours during your first year of employment, you may borrow up to 16 hours (2 days) worth of PTO.