Communications Specialist

Principal Duties and Responsibilities

• Craft clear, concise, and brand-aligned messages from corporate leadership to store-level employees.
• Translate executive initiatives into actionable, easy-to-understand communications for frontline teams.
• Use standardized templates and distribution lists to send mass communications to stores, DSMs, and regional leaders.
• Develop and distribute internal memos, newsletters, and updates to ensure consistent messaging across all retail locations.
• Maintain communication calendars and ensure timely delivery of key messages, especially around promotions, policy changes, and operational updates.
• Partner with operations, HR, marketing, and training teams to align messaging and ensure consistency across departments.
• Collaborate closely with the internal French translator to ensure all communications meet Quebec language standards and are communicated in a timely manner.
• Create and edit content for internal platforms, including SOPs, training materials, and leadership updates.
• Ensure tone, clarity, and accuracy in all written communications.

Additional Principal Duties and Responsibilities

• Provide guidance on how to communicate sensitive or urgent issues (e.g., system outages, recalls, policy enforcement).
• Support store leaders in delivering consistent messaging to their teams.
• Collect and analyze feedback from the field to improve communication effectiveness.
• Track open rates, engagement, and task completion metrics to measure communication impact.

Job Required Knowledge & Skills

• Associate degree in business or related field, plus two years relevant experience or equivalent combination of education and experience.
• A degree in Communications is an asset.
• Proven ability to perform both independently with minimal supervision, as well as be a collaborative team player.
• Strong written and verbal communication skills.
• Proficiency in Microsoft Suite and communication platforms (e.g., Teams, Outlook).
• Ability to manage multiple projects in a fast-paced environment.
• Experience in retail operations or field communications is highly valued.
• Strong interpersonal skills.
• Ability to thrive in a fast-paced work environment.
• Ability to operate a computer, as well as maneuver relative software programs.

Physical & Travel Requirements

• Ability to constantly sit at a desk in a sedentary work environment.
• Ability to frequently use a computer, keyboard, mouse, and other standard office equipment.
• Ability to occasionally stand and walk throughout the office.
• Ability to occasionally lift or move items up to 15 pounds.
• Ability to frequently communicate clearly and effectively, both verbally and in writing.
• Ability to occasionally present information to small and large groups, including team members and leadership.
• Ability to constantly view electronic/written materials and adjust focus when needed (i.e. computers screens, documents, etc).
• The noise level in the work environment is usually moderate.