Communications Specialist

About the role

The Communications Specialist will manage Citywide outreach efforts for over 300,000 NYC employees. The primary focus is to increase WorkWell NYC's brand recognition and engagement through print and digital content.

Responsibilities

• Create collateral and graphics to promote WWNYC events and health and wellness resources for City employees
• Manage and create social media content including postings, web content, and other digital technologies as they emerge
• Guide branding and marketing to increase employee participation in WWNYC’s health promotion initiatives, including web-based content and print materials
• Manage graphic design, photography, and marketing vendors, including on-time delivery of materials and inclusive content reflecting the City’s diverse workforce
• Research innovative and effective workplace wellness programming in relevant topic areas
• Provide staff development for other WWNYC staff and stakeholders (e.g. Ambassadors) to enhance their communications knowledge to develop and promote content for their unique audiences
• Provide copy-editing and other guidance on WorkWell NYC material produced by other staff/vendors
• Advise and inform WWNYC’s overall communication strategy
• Maintain knowledge of both communications and public health trends, innovations, and technology
• Manage WWNYC mailing list and develop communications collateral for regular distribution
• Gather and use data to inform communication strategies
• Aid in program event planning, coordination, and outreach
• Support wellness programming, including development and execution of program events and activities, engagement strategies and other projects

Requirements

• A bachelor’s degree or higher from an accredited college or university with a specialization in an appropriate field
• Exemplary writing, editing, and verbal communication skills
• Skills and knowledge in graphic design
• Capacity for critical, independent, and creative thinking
• Advanced computer and design skills, including Microsoft Office suite and other layout and design software systems (i.e., Canva, etc.)
• Strong film and video editing skills
• Strong skills in project and time management, verbal and organizational skills
• Ability to stand for extended periods of time

Physical Requirements

Ability to stand for extended periods of time. Reasonable accommodations will be made for qualified individuals with disabilities.