Communications Specialist

Burnsville-Eagan-Savage District 191 is a future-forward school district committed to removing barriers and forging unique pathways for learning and enrichment for all students. We create engaging programs, services, and opportunities that encourage self-discovery and preparedness, inspiring the pursuit of lifelong learning and exploration. One91 is a place where staff members are valued and can make an impact.

About the Role

Provide support to the district's Director of Communications by advancing the district's mission, values, and goals through effective communications. Assist with continuously improving the district's electronic communications, print materials, video content, and other methods of community outreach.

Hours/Day: 8 | Day/Year: per contract | Compensation/benefits: Burnsville Education Association Contract

Responsibilities

• 50% Electronic Communications
  • Strategically manage the district social media accounts, using analytics to improve engagement and effectiveness; recommend new uses, channels, or ways of sharing district stories on social media
  • Maintain and improve the district website to ensure alignment to district brand, communications goals, and accessibility standards
  • Support schools, programs, and departments in their use of websites and social media, including providing training and ensuring use of district brand
  • Manage the district's mass communications service, including e-newsletters; provide training to staff on the effective use of the service
• 30% Content Creation
  • Plan and create content in coordination with the communications team, including written stories, video, print publications, social media, audio, etc.
  • Proactively seek opportunities to create and share stories about district programs, staff, students, and families, especially through creative and engaging social media
  • Work with internal partners to plan and create relevant and timely content for staff, families, and students
  • Edit and proofread materials for clarity, consistency, and accuracy
• 15% Departmental Support
  • Support planning and execution of community engagement and public relations events
  • Support in implementing strategic marketing and communications plans as directed
  • Provide technical communications support, including writing, photography, videography, and design
  • Other duties as assigned
• 5% Professional Development
  • Attend meetings, in-services, and workshops
  • Maintain active memberships in professional organizations
  • Perform other duties as assigned or requested