Communications Manager, SITC

Job Overview

The SITC Communications Manager reports to the society’s Associate Director of Communications. The Communications Manager implements marketing tactics to properly manage programs within SITC. This includes project-specific marketing plans that implement communication strategies to generate program attendance, educate the public about what SITC does within IO, entice new members, and update the public about upcoming program dates, deadlines, and application periods. This position is responsible for managing programs and marketing tactics, ensuring their success.

Position Responsibilities

• Manage the production of promotional materials including, but not limited to, digital and social media advertising efforts (both paid and organic), broadcast emails, website content, direct mail collateral, print ads, video and other support materials in corresponding marketing plans
• Generate, analyze and maintain necessary tracking reports aimed at outcome measurements to monitor success of communication activities, regularly reporting back to respective departments
• Maintain project/program status and progress, working with the Director of Communications and Membership and Associate Director of Communications to adjust plans and tactics accordingly to be responsive to changing needs, ensure accurate messaging, and aid various society departments in meeting their membership/attendance goals
• Monitor marketing and promotional activity spend to ensure projects stay within budget
• Stay updated with new marketing and communications technologies, best practices, and industry trends to identify innovative strategies and solutions that will drive growth in quality lead generation (i.e. new members, meeting attendees, and/or virtual community users)
• Provide support to the Executive Director and Associate Executive Director as needed

Skills and Qualifications

• Ability to work independently and with teams both internally and with volunteer leaders
• Strong writing and organization skills and quantitative analysis abilities with experience developing data-driven reports
• A good knowledge and understanding of digital and social media marketing tactics and how they can be utilized to further the organization’s mission and message
• Experience editing video, planning and designing content like fliers, postcards, social media posts and other collateral desired

Education and Experience

• Bachelor’s degree in Marketing, Communications, Public Relations, or a similar field is preferred

Other Requirements

• Travel of up to 2 weeks per year
• Some evening and weekend work as needed