Communications Manager, Kindle & Fire Tablets, Amazon Devices & Services
Amazon · Seattle, WA · Today
WritingFull-time
About the role
Amazon is seeking a creative, and highly proactive Communications Manager to drive press and influencer comms for Kindle and Fire Tablets. In this role, you will execute end-to-end PR & communications strategy and execution for Amazon's Kindle e-reader and Fire Tablet launches and drive proactive campaigns that keep both lines top-of-mind between launch moments. This is not a GTM role—this role requires a leader with passion, creativity, bias for action, and a relentless focus on driving results that map to our business and reputational objectives.
Key responsibilities
- Craft innovation thought leadership and storytelling that positions Kindle and Fire Tablets as category leaders in digital reading, entertainment, and productivity.
- Translate complex hardware and software capabilities into narratives that resonate with media and customers.
- Build and maintain relationships with key technology, consumer electronics, education, and lifestyle media contacts — spanning press and influencers — securing high-impact coverage that drives business results.
- Build trust with cross-functional (and geographically dispersed) partners, including product, engineering, marketing, and executive leadership teams.
- Develop integrated communications strategies that align with business objectives and product roadmaps.
- Manage agency relationships and external comms resources to extend your team's reach.
Basic qualifications
- 7+ years of recent professional communications or public relations experience
- Bachelor's degree
- Proven track record of securing high-impact media coverage in top-tier technology and consumer publications.
- Excellent written and verbal communication skills, with ability to translate technical concepts for broad audiences.
- Demonstrated ability to develop strategic communications plans that drive business results.
- Extreme proactivity—a desire to drive campaigns and storytelling, outside of launch moments.
Preferred qualifications
- Experience managing complex product launches and multiple concurrent hardware review programs.
- Ability to earn trust with senior, executive-level leaders.
- Experience in consumer technology communications.
- Demonstrated track record of developing successful proactive PR campaigns and thought leadership programs.
- Experience working with engineering and product teams in fast-paced, innovation-driven environments.
- Established relationships with technology reporters and influencers.
- Understanding of AI technology, hardware design processes, or emerging technology trends.
- Ability to develop long-term communications strategies aligned with business goals.
- Demonstrated ability to craft compelling narratives from complex technical information.
- Strong interpersonal skills to build trust with internal partners and external media.
- Focus on measurable outcomes and media impact that drive business and reputational objectives.
- Creativity in developing breakthrough campaigns and storytelling approaches.
- Ability to thrive in ambiguous, fast-moving environments with shifting priorities.
Pay & benefits
- Base salary range: $126,700.00 - $171,400.00 USD annually (USA, WA, Seattle)
- Sign-on payments and restricted stock units (RSUs)
- Comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
- 401(k) matching
- Paid time off and parental leave