Communications Manager - Incubator - Global
DECIEM | THE ABNORMAL BEAUTY COMPANY · New York, NY · 3 mo ago
Marketing$92k–$105k/yrFull-time
What We're Looking For
We are looking for a Manager, Communications - Incubator - Global who will lead strategic communications, public relations, earned media, and influencer initiatives supporting DECIEM’s portfolio of incubator brands (LOoPHA & Skin Chemistry).
What You'd Be Doing in This Role
- Develop and execute integrated global communications and PR strategies that build brand awareness, strengthen reputation, and support business objectives for DECIEM’s incubator portfolio
- Lead earned media initiatives including media outreach, pitching, press releases, product launches, media briefings, storytelling campaigns, and thought leadership opportunities
- Build and maintain strong relationships with journalists, editors, creators, influencers, and industry stakeholders to secure meaningful media coverage and brand visibility
- Serve as the day-to-day communications lead and strategic partner for external PR agencies, consultants, and vendors, ensuring alignment on priorities, timelines, and deliverables
- Manage influencer engagement strategies, including creator identification, relationship management, influencer seeding, campaign execution, and performance tracking to drive awareness and consumer consideration
- Oversee affiliate and creator commerce initiatives, including platforms such as ShopMy, from campaign setup and budget management through performance reporting and optimization
- Identify proactive opportunities to generate buzz and position incubator brands as industry leaders through cultural moments, trends, partnerships, and media opportunities
- Develop compelling communications materials including key messages, press releases, media kits, executive talking points, briefing documents, and brand narratives
- Partner cross-functionally with Brand, Marketing, Digital, Social, Product, and Commercial teams to ensure consistent messaging and alignment across all communication touchpoints
- Monitor communications performance, media coverage, industry trends, and competitive landscapes to provide insights and recommendations that enhance brand visibility and impact
Skills and Qualifications Needed to Get the Job Done
- 5+ years of experience in communications, public relations, earned media, or integrated communications, with experience working within an agency environment, in-house brand team, or a combination of both
- Proven success developing and executing strategic PR programs, securing earned media coverage, and building brand narratives that drive measurable awareness and engagement
- Established relationships across media, editorial, influencer, and creator networks, with the ability to leverage existing connections while proactively building new relationships across global markets
- Experience managing external PR agencies, influencer partners, and cross-functional stakeholders, with strong project management skills and the ability to manage multiple priorities in a fast-paced environment
- Strong understanding of the beauty, fashion, lifestyle, or consumer industries, with exceptional storytelling, writing, communication, and strategic thinking skills
Benefits and Perks
- Generous Vacation & Personal Days
- A hybrid work model
- Summer Friday's
- A generous discount on DECIEM products
Company Culture
- Defy Convention
- Make it Real
- Play in the Grey
- Build Bridges
- Be the Rabbit
Our Commitment to Sustainability and Social Impact
- Fighting climate change
- Improved waste management
- Responsible packaging
- Responsible sourcing and product lifecycle
- Water conservation
Our Commitment to Diversity, Equity, and Inclusion (DEI)
- Creating meaningful, measurable change in the lives of our team members and in the communities where we operate
Equal Opportunity Employer
- We prohibit discrimination based on age, colour, disability, national origin, race, religion, sex, gender, sexual orientation, and any other legally protected class in accordance with applicable federal, provincial and local laws.