Communications Manager
Location: Florida, US
About the role
North Broward Preparatory School, located in South Florida, is an extraordinary community of learners that has been educating, empowering, and inspiring day and residential students since 1957. We think beyond traditional education to transform learning by fully integrating technology and providing unique learning experiences outside of the classroom. Our rigorous curriculum is enhanced through collaborations with The Juilliard School, MIT, and UNICEF, giving students the opportunity to explore and discover new interests. With residential students from 20 countries, our students are immersed in a multicultural community and become global citizens with a worldview and the confidence to influence beyond borders.
The Communications Manager leads and executes the school’s internal and external communications strategy to ensure consistent, compelling, and mission-aligned messaging across all platforms. This role oversees internal communications, school-wide newsletters, website management, event communications, and social media account management. The Communications Manager works in close collaboration with the Marketing Manager to align messaging with broader marketing initiatives, enrollment strategies, and brand positioning, while maintaining a strong focus on community engagement and storytelling for current families, faculty, staff, and prospective families.
Responsibilities
- Internal Communications
- Develop and manage a comprehensive internal communications strategy for faculty, staff, and families
- Produce and distribute regular school-wide newsletters
- Draft key leadership communications on behalf of school administration
- Ensure consistency and clarity of messaging across divisions
- Website Management
- Serve as primary manager of the school website
- Maintain accurate, timely, and engaging content
- Coordinate updates across academic divisions, admissions, athletics, boarding, and events
- Monitor website performance and recommend improvements for user experience and engagement
- Social Media Management
- Develop and manage the school’s social media content calendar
- Create and publish engaging, mission-aligned content
- Monitor analytics and provide reporting on engagement and growth
- Collaborate with the Marketing Manager on campaign-based initiatives
- Event Communication
- Lead communications strategy for major school events (Open House, Career Fair, community events, etc.)
- Develop promotional materials and internal messaging to support attendance and engagement
- Coordinate cohesive branding and messaging across platforms
- Collaboration with Marketing
- Partner with the Marketing Manager to ensure alignment between communications and broader marketing strategies
- Support enrollment campaigns through coordinated messaging and storytelling
- Maintain consistency of tone, voice, and visual identity across all channels
Requirements
- Qualifications / Training
- Bachelor’s degree in Communications, Marketing, Journalism, Public Relations, or related field
- Minimum of 3–5 years of experience in communications, public relations, or related field
- Experience managing websites and content management systems
- Experience managing social media platforms for an organization
- Strong writing, editing, and content development skills
- Experience / Knowledge
- Demonstrated expertise in internal communications strategy and stakeholder messaging
- Experience producing and managing newsletters
- Experience overseeing website content strategy, organization, updates, and optimization
- Strong understanding of social media strategy, engagement analytics, and content planning
- Familiarity with CRM systems and enrollment communications workflows
- Ability to align communications efforts with institutional marketing objectives
- Experience collaborating cross-functionally to support events, campaigns, and enrollment initiatives
- Understanding of brand governance and consistency across platforms
- Experience working with external vendors (photography, videography, print, digital services)
- Attributes
- Exceptional written and verbal communication skills
- Strategic thinker with strong storytelling ability
- High level of personal integrity and professionalism
- Strong organizational and project management skills
- Ability to manage multiple priorities in a fast-paced environment
- Detail-oriented with a commitment to quality and consistency
- Collaborative team player who builds strong relationships across departments
- Self-motivated, proactive, and solutions-oriented
- Committed to continuous improvement