Communications Manager

Qualifications / Training

• Bachelor’s degree in Communications, Marketing, Journalism, Public Relations, or related field
• Minimum of 3–5 years of experience in communications, public relations, or related field
• Experience managing websites and content management systems
• Experience managing social media platforms for an organization
• Strong writing, editing, and content development skills
• Demonstrated expertise in internal communications strategy and stakeholder messaging
• Experience producing and managing newsletters
• Experience overseeing website content strategy, organization, updates, and optimization
• Strong understanding of social media strategy, engagement analytics, and content planning
• Familiarity with CRM systems and enrollment communications workflows
• Experience collaborating cross-functionally to support events, campaigns, and enrollment initiatives
• Understanding of brand governance and consistency across platforms
• Experience working with external vendors (photography, videography, print, digital services)

Major Responsibilities And Duties

• Develop and manage a comprehensive internal communications strategy for faculty, staff, and families
• Produce and distribute regular school-wide newsletters
• Draft key leadership communications on behalf of school administration
• Ensure consistency and clarity of messaging across divisions
• Serve as primary manager of the school website
• Maintain accurate, timely, and engaging content
• Coordinate updates across academic divisions, admissions, athletics, boarding, and events
• Monitor website performance and recommend improvements for user experience and engagement
• Develop and manage the school’s social media content calendar
• Create and publish engaging, mission-aligned content
• Monitor analytics and provide reporting on engagement and growth
• Collaborate with the Marketing Manager on campaign-based initiatives
• Lead communications strategy for major school events (Open House, Career Fair, community events, etc.)
• Develop promotional materials and internal messaging to support attendance and engagement
• Coordinate cohesive branding and messaging across platforms
• Collaborate with the Marketing Manager to ensure alignment between communications and broader marketing strategies
• Support enrollment campaigns through coordinated messaging and storytelling
• Maintain consistency of tone, voice, and visual identity across all channels