Communications Manager
About the role
The Canadian Parks and Wilderness Society, Northern Alberta (CPAWS Northern Alberta) seeks a Communications Manager to lead the organization's external communications efforts. The ideal candidate will have a strong background in communications and a passion for environmental causes, particularly in Northern Alberta.
Responsibilities
Plan and execute cross-channel communication campaigns aligned with CPAWS Northern Alberta’s strategic plan.
Monitor and report on key performance indicators (KPIs) for various communication channels.
Lead cross-channel initiatives to raise awareness and drive action on conservation issues in Alberta.
Maintain and grow the organization's social media presence across multiple platforms.
Create and implement a comprehensive social media strategy to increase engagement and awareness.
Manage the organization's media contacts and build relationships with local, national, and international media.
Develop and distribute press releases, advisories, and op-eds as needed.
Track and respond to media mentions and emerging conservation news.
Create and steward the monthly CPAWS Northern Alberta newsletter.
Implement fundraising and advocacy emails, tracking results in eCRM systems.
Oversee the management and updating of CPAWS Northern Alberta's website and microsites.
Identify opportunities for content development and continuously improve website utility and visibility.
Manage domain registration and oversee fundraising and partnership initiatives.
Coordinate in-person and virtual events, including securing speakers and promotion.
Develop and manage marketing and promotion budgets, including purchasing and managing digital ads.
Work with leadership team to identify and pursue partnership opportunities.
Qualifications
A post-secondary education in communications or a related field.
Demonstrated experience planning and executing cross-channel communication campaigns.
Familiarity with the non-profit sector and experience or familiarity in the conservation sector is an asset.
Knowledge of issue and political advertising regulations.
Experience in a field with complex political, technical, and public considerations for communications.
Demonstrated success leading impactful communications initiatives and an ability to translate results to stakeholders.
Team-oriented but capable of working independently.
Capable of responding quickly and flexibly to changing events.
Strong interpersonal skills, including an ability and passion for developing and fostering enduring relationships with communities, governments, and the non-profit sector.
Positive, results-oriented, problem-solving attitude.
Technologically savvy and proficient with social media platforms, Microsoft 365, Zoom, design software, and website management.
Able to quickly learn and apply new digital tools and platforms to support and enhance digital communications and outreach.
Benefits
Permanent full-time position with a four-day work week at 32 hours/week.
3 weeks of vacation, personal/sick days, and an office closure during the winter holiday.
Salary range: $65,000 - $70,000, depending upon experience.
Additional benefits include a $2000/year health spending account, $2000/year for professional development, 4% RRSP matching contribution after 1 year in the role, and a hybrid working model (2 days in-office, 2 days remote).
Pay and Schedule
The position offers a competitive salary range of $65,000 - $70,000, depending upon experience. The schedule is a hybrid model with 2 days in-office and 2 days remote.
Benefits
Full benefits upon meeting the probationary period.
$2000/year health spending account (in addition to health benefits).
$2000/year for professional development.
4% of salary as RRSP matching contribution after 1 year in the role.
A hybrid working model: 2 days in-office, 2 days working from home.
Application Instructions
Please submit a cover letter and resume as a single PDF by email to: infonab@cpaws.org. Name your file “CommsManager_Yourlastname.pdf”. Mention you saw this posting at GoodWork.ca.