Communications Manager

We need to output only HTML fragment with sections: headings

for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Use

• for any list of duties/requirements/benefits, and

  for prose. Do NOT repeat job title as heading. Do NOT put Job ID/requisition numbers as headings. Preserve all substantive info; no invented or summarizing away detail. Remove boilerplate (cookie/navigation/legal/EEO/equal-opportunity/scam-warning, duplicated lines, application instructions). Include a section ONLY when posting has real, specific content for it—never emit heading followed by filler/placeholder text (e.g., "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless posting actually states them. Prefer few substantive sections over many thin ones. We need to parse the posting. Key sections: - The Opportunity (intro) – could be "About the role" maybe. The posting includes description of organization and role. Could be "About the role" or "About Essie Justice Group"? The instruction says use

  for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we should map content accordingly. We have: - Core Responsibilities (list) - Who We're Looking For (Ideal Qualifications) – includes qualifications and qualities. - The Position (full-time, salary, benefits, location) - About Essie Justice Group (organization description) - Possibly "Media, Thought Leadership & Campaign Communications" is part of responsibilities. We need to decide which sections to include. We must not create sections with filler. So we need to see if we have content for each. We have: - About the role: we have introductory paragraph describing the opportunity, mission, role purpose. That's substantive. - Responsibilities: we have "Core Responsibilities" with bullet points (multiple). So we can include Responsibilities section. - Requirements: we have "Ideal Qualifications" which includes experience, skills, etc. That could be Requirements or Qualifications. The instruction lists both Requirements and Qualifications as possible headings. We need to decide which to use. Probably combine into Qualifications (or Requirements). Since they have "Ideal Qualifications" heading, we can use Qualifications. - Skills: maybe we can extract skills from qualifications (proficiency in tools, etc.) but we might not need separate Skills section if we already have Qualifications covering skills. The instruction says prefer few substantive sections over many thin ones. So we could combine qualifications and skills into one Qualifications section. - Benefits: The posting mentions salary range and benefits: "full medical, dental, and vision benefits, optional 401(k), a substantial vacation package, and a monthly personal wellness stipend." That's substantive. So we can include Benefits section. - Pay: The posting includes salary range "$90,000-$95,000 depending on experience". That's also substantive. Could be separate Pay section, but we could combine Pay and Benefits into one Compensation section? However instruction lists Pay and Benefits as separate possible headings. We could include both if we have content. But we need to avoid thin sections. Pay is a single line; Benefits is a list. Could we combine them into a "Compensation and Benefits" section? Not listed as allowed heading. The allowed headings are About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We could create both Pay and Benefits sections; each would have content. That's okay; not too thin? Pay section would have just salary range; Benefits section would have list. That's acceptable. - Schedule: The posting says "full-time, salaried, exempt position." That implies schedule full-time. Could we create Schedule section with "Full-time"? That's specific content. It's not filler like "varies". So we could include Schedule section. But we need to avoid duplication: The Position paragraph includes full-time, salary, benefits, location. We could split: Schedule (full-time), Pay (salary range), Benefits (list). Location maybe could be part of About the role or separate? Not required heading. Could include location in About the role paragraph. We must not repeat job title as heading. Not needed. We must not include application instructions, EEO boilerplate, etc. So we need to strip out the "To Apply" paragraph, EEO statement, etc. Also remove duplicated lines, navigation, cookie, legal, etc. We need to preserve all substantive information: organization description, role description, responsibilities, qualifications, qualities, position details (full-time, salary, benefits, location), about Essie. We need to output only HTML fragment, no /, no markdown fences. We'll structure:

  About the role

  ... (intro + organization mission + role purpose)

  Responsibilities

  • ... each bullet from Core Responsibilities

  Qualifications

  • ... each bullet from Ideal Qualifications (experience, skills, etc.)
  Maybe also include Qualities? Could be part of Qualifications as separate bullet points? The Qualities section is separate list of personal attributes. Could we include them under Qualifications as well? Might be okay to include them as part of Qualifications. But we might risk making Qualifications too long but still okay. The instruction says prefer few substantive sections over many thin ones. So we could combine Qualifications and Qualities into one Qualifications section. Alternatively, we could have a separate "Qualities" section but not in allowed headings. So better to incorporate into Qualifications. Thus Qualifications section will include both experience/skills and personal qualities. Then Benefits:

  Benefits

  • Full medical, dental, and vision benefits
  • Optional 401(k)
  • Substantial vacation package
  • Monthly personal wellness stipend
  Pay:

  Pay

  $90,000–$95,000 depending on experience

  Schedule:

  Schedule

  Full-time, salaried, exempt position

  We might also include location: maybe incorporate into About the role paragraph. We need to ensure we don't include any boilerplate like "Essie Justice Group provides equal employment..." etc. Let's extract substantive content. Intro paragraph: "The Opportunity Essie Justice Group (Essie) is building grassroots power to dismantle the US incarceration system, the most egregious creator of racial and gender injustice of our time. We are a loving and powerful community of women with incarcerated loved ones. Our community includes cisgender women, transgender women, formerly incarcerated women, gender expansive people, elders, and young people. After twelve years of building an active membership across California and beyond, Essie is deepening its base-building and leadership development strategies with the 1 in 4 women with incarcerated loved ones to propel bold decarceration agendas across the nation. We seek to transform the criminal legal system and create a Black feminist future rooted in care, equity, community safety, and liberation. In a period of continued organizational growth, Essie seeks a strategic, highly motivated Communications Manager to drive narrative work and campaigns that upend systems of control and confinement. As opportunities to communicate the necessity of our base, our unique politic, and our movement impact continue to emerge, the ideal candidate is a storyteller who spots openings others miss to shift narrative and advance a political perspective across audiences. Creative, savvy, and versatile, they're as confident developing precise messaging as they are creating and overseeing compelling content, digital campaigns, and inspiring graphic collateral. With a pulse on emergent, mainstream trends and movement moments, the Communications Manager seizes timely cultural and digital opportunities to advance our membership's social change agenda. This role owns a major part of Essie's communications arc — from strategy and brand stewardship to hands-on content creation, storytelling, and performance analytics — experimenting with creative ways to share our Black feminist perspective, the vital testimonies of women with incarcerated loved ones, and our political messaging in service of our organizational and movement goals." That's the About the role content. Now Responsibilities: list from "Core Responsibilities Organizational Branding & Messaging:" down through "Media, Thought Leadership & Campaign Communications:" etc. Let's extract bullet points: - Develop messaging that elevates Essie's brand, Black feminist and abolitionist politic, and race- and gender-justice perspective, and lead a team to make our messaging live in the world. - Manage 1–2 communications staff, including roles focused on content and digital strategy. - Develop and implement content and messaging strategies that inform and inspire our audiences across all platforms and channels. - Develop and oversee the implementation of Essie's social media, content, and digital strategies across all platforms and channels. - Manage the development and distribution of all print and electronic publications including: emails, programmatic collateral, and donor outreach materials. - Manage visual assets and creative contractors including graphic designers, photographers, and videographers. - Design or oversee the design of Essie-branded swag for organizational events and programs. - Lead the content creation process and publish compelling, on-brand content that reaches our audiences and inspires action, using Essie's Black feminist lens. - Create and manage a comprehensive content calendar, keeping it current with political happenings, cultural opportunities, and Essie priorities. - Draft and ensure the publishing of strategic and engaging content across socials, website, email, press releases, blog posts, and other outlets; proofread and copy edit content before publication. - Research target audiences and maintain current knowledge of content, platform, and audience trends to ensure Essie is using the most effective messaging and channels. - Develop a fresh range of voices and formats for different platforms and purposes while maintaining consistency and alignment with the Essie brand. - Manage a sophisticated digital communications program that strategically leverages Essie's member-led work, and use data to continuously refine strategy. - Coordinate digital strategy in sync with overall communications goals, with an eye for cross-functional cohesion across all channels. - Understand and apply effective SEO, SMO, and PPC techniques and keyword research to maximize reach and search engine traffic. - Oversee social media strategy and platforms, email strategy and platforms (e.g., Campaign Monitor), and other emerging tools especially during key moments. - Track and analyze content and digital performance metrics; prepare analytics reports, KPI updates, and strategy recommendations to improve messaging and reach. - Research and report on strategic social media and digital trends, including policy changes, platform features, and industry news. - Co-develop and further Essie's original political analysis and thought leadership pieces to influence the political opportunities and realities that we organize and campaign within. - Manage media contacts and cultivate relationships with local and national journalists and media personalities; manage media or communications consulting forms. - Propose and implement new ideas for partnerships and public awareness campaigns that expand Essie's audience. - Regularly propose and/or write op-eds, statements, and other organizational responses to current political and pop culture events that uplift Essie's political analysis and the constituency of women with incarcerated loved ones. - Conduct media training, provide coaching, develop talking points, and secure media opportunities for Essie spokespeople. - Develop and lead the implementation of strategic campaign communication plans in collaboration with the Associate Director of Communications; create or oversee the creation of press kits, campaign collateral, messaging, and graphic content. That's a lot. We'll keep them as
• items. Now Qualifications: from "Ideal Qualifications" list plus "Qualities". Ideal Qualifications bullet points: - 3-5 years relevant professional experience in communications, with hands-on experience in content creation, digital/social media strategy, and media relations. - Proficient in email marketing platforms (e.g., Campaign Monitor), multiple social media channels, content management systems (e.g., WordPress and Avada), and design tools (e.g., Adobe Creative Suite or Canva). - Impeccable and