Communications Manager

We need to output HTML fragment with sections: h3 headings for sections present: About the role? The posting includes introductory paragraph about city, benefits, etc. We need to decide sections: maybe "About the role" (intro), "Responsibilities", "Requirements", "Qualifications"? The posting includes "Job Summary", "Essential Job Functions And Responsibilities", "The Requirements", "Physical Demands", "Work Environment", "The Examination". We need to map to allowed headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must include a section only when posting has real specific content. We have content for Benefits (insurance, 4-day work week, wellness program, PTO, student loan forgiveness). We have content for Responsibilities (list of duties). We have content for Requirements (education/experience, certificates, knowledge, skills, abilities). We have content for Skills maybe separate? Could combine Requirements and Skills but better to separate: Requirements (education/experience) and Skills (knowledge, skills, abilities). Qualifications maybe not needed if we have Requirements and Skills. Pay: not specified (no salary). So we should NOT include Pay section. Schedule: mention 4-Day Work Week (that's schedule). So we can include Schedule section with that detail. Benefits section includes insurance, wellness, PTO, student loan forgiveness, PTO. We need to avoid boilerplate like EEO, legal, application instructions, etc. Remove duplicated lines. Also remove navigation etc. We must preserve all substantive information; not invent or summarize away detail. Must not create sections with filler like "commensurate with experience". So we must only include sections where we have concrete info. Let's extract content. Intro: "The Position Come to a City that Builds Careers! As one of the largest cities in Broward County, the City of Hollywood provides an energetic, innovative and collaborative work environment for its employees." That's about the role/city. Could be "About the role". We'll put that as a paragraph. Benefits: "Want Top Notch Insurance? We offer low cost health insurance giving you the best value - Medical, Dental, Vision and Flexible Spending Plans. Need Work Life Balance? We have got you covered with a 4-Day Work Week and an Award Winning Wellness Program. And We Don’t Stop There. The City of Hollywood provides a generous Paid Time Off Program inclusive of 13 Paid Holidays, Vacation Leave, Personal Leave, and Sick Leave. Repaying Student Loans? Employees at the City with 10 years of public service and on-time payments qualify for the Federal Student Loan Forgiveness Program." Schedule: The 4-Day Work Week is schedule; we could mention that under Schedule. But we already used 4-Day Work Week in Benefits. Might duplicate. Better to put schedule separate: "4-Day Work Week". Benefits: insurance, wellness, PTO, student loan forgiveness. We'll keep schedule separate. Responsibilities: list from "Job Summary" and "Essential Job Functions And Responsibilities". Need to extract bullet points. Let's parse responsibilities: Job Summary: "This is highly responsible, specialized public communications work involving research, documentation, crafting, and distributing written and oral communications, as well as management of the communications team, manages multiple requests from all departments and development of systems used to distribute information. The employee in this class directly manages a team of 6 and works within a team of 13 under the supervision of the Director of Communications, Marketing and Economic Development. The Communications Manager is responsible for coordinating, crafting, and implementing cost-effective, impactful and appropriate public relations, marketing and educational messaging and materials that promote Hollywood’s brand and message through the use of various communications media including broadcast, online, social, in-person, and print. Responsibilities include but are not limited to management of the City’s website content, social media accounts, Government Access Channel, LED billboards, physical print materials, media relations and other outreach channels, as well as oversight of content development and strategy development. Additional responsibilities include media relations, budget management, team development, emergency notifications, public education, and promotion of special events, programs and services that reinforce the City’s brand. The incumbent in this classification will be one of the Public Information Officers for the City and will serve as the main media spokesperson in the absence of the Director. This employee’s activities are supervised by the Director, Communications, Marketing and Economic Development for adherence to City policies, procedures and attainment of objectives." Essential Job Functions And Responsibilities list many bullet-like sentences. We'll convert each sentence to

. Let's extract each distinct responsibility: - Responsible for managing the Communication Division and team of 6 employees. - Conceptualizes, crafts, and implements brand-appropriate public information, educational, public relations, advertising and marketing messaging for the City. - Coordinates website goals and objectives and manages the team to ensure timely and accurate updates are posted. - Steps up and steps in to write, copy edit and post ensuring updated content is maintained and presented in an attractive, consistent, and ADA compliant manner on the City’s website. - Develops and maintains the City’s social media strategy and uses social media tools and management/scheduling tools including Instagram, Facebook, Twitter, LinkedIn, YouTube, Hootsuite, and Smartsheet to achieve City’s communication objectives in coordination with other City Departments and Offices. - Conducts research of new web features and tools for enhancing online offerings. - Monitors and oversees the preparation of website user statistics and reports. - Plans, designs, writes, reviews and coordinates the production of City publications, including brochures, pamphlet, posters, flyers, newsletters and reports. - Assists in the administration of the City’s Communications Plan to keep the public informed of departmental programs, events, accomplishments and activities. - Provides oversight for the development of video and audio content for the City’s government access cable channel, social media channels, and websites. - Researches, writes and disseminates news releases, photo ops and other informational materials and builds relationships with newspaper, television, radio and other communication media outlets to pitch story ideas and content. - Serves as main PIO, MC and/or event host as assigned. - Serve as the main point person for Groundbreaking, Ribbon Cutting or other events. - Strategizes, orders and manages swag inventory. - Experience in media buying, paid advertising placement and securing earned media (duplicate line appears twice; we keep once). - Effectively and positively represents the City in delivering and performing work with colleagues and clients, irrespective of gender, race, religion, age, disability, political affiliation or belief, or sexual orientation. - Establishes and maintains effective and professional relationships with work colleagues, supervisors and managers. - Makes recommendations regarding hiring and promotion of subordinates; manages discipline of subordinates; authorizes leave and overtime; evaluates and rates employee's performance on an annual basis. - Makes recommendations on employee/labor relations issues. - Supervises staff in accordance with the general policies established by the Office Director. - Recommends policies and procedures for the Division. - Provides recommendations for division budget, including options for cost savings and approving expenditures. - Performs related work as required and assigned for this position. We should avoid duplication: "Experience in media buying, paid advertising placement and securing earned media" appears twice; keep one. Now Requirements: Education/Experience section. Extract: "Required Bachelor’s Degree from an accredited college or university in public relations, journalism, communications or a closely related field plus a minimum of three (3) years of experience in public information, public relations/marketing for a government agency or for a private agency servicing local government clients and experience in managing a team of 2 or more employees. Additional education and experience or an equivalent combination of training and at least five (5) years of experience may be substituted for the above requirements." Preferred: "Multilingual, team management, strong writing skills, experience in content development and social media marketing." Certificates, Licenses, Registrations: - Valid Driver’s License: With proof of automobile insurance - Background Check: Must have an acceptable background record - Driving Abstract: Must have an acceptable driving record Knowledge, Skills, Abilities list many items. We'll extract each as separate

under Skills section. List: - CivicPlus suite of tools, Everbridge, Smartsheet, Hootsuite, AI tools - Advanced writing skills - Ability to quickly understand complex topics and scenarios - Ability to manage, prioritize and delegate project tasks and follow through to project completion - Real understanding of local government processes and procedures - Experience with managing staff - Elevated drive to provide excellent Customer Service, Customer Satisfaction and Public Service - Experience with planning and managing an annual budget - Ability to communicate effectively, orally and in writing. - Multilingual a plus. - Ability to establish and maintain effective working relationships with City officials, supervisors, colleagues, subordinates, media, and the public. - Ability to use PC-compatible desktop publishing, website content management systems, and word processing programs to create content for public dissemination on a broad range of issues. - Knowledge of social media tools including, but not limited to Facebook, Twitter and You Tube. - Knowledge of applications contained in the Adobe Creative Suite (CS) including Photoshop, Acrobat and InDesign. - Knowledge of all aspects of video production and in the operation of basic audio-visual equipment. - Skill in the operation of general office software including Microsoft Excel, Microsoft Word, Microsoft Publisher and PowerPoint. - Knowledge of the laws affecting public disclosure of information. - Ability to organize, prioritize and manage complex workloads. - Ability to analyze information quickly, use independent judgment and make effective decisions. - Skill in the use of modern office equipment. We could also include Physical Demands and Work Environment but those are not in allowed headings; we could maybe put under "About the role" or drop. The instructions: only use allowed headings; we can omit sections not matching. So we can drop Physical Demands and Work Environment, Examination etc. Must preserve all substantive information; but if we drop those sections we lose that info. However the instructions say: "Prefer a few substantive sections over many thin ones." It doesn't say we must include all info; but earlier: "Preserve ALL substantive information; do NOT invent or summarize away detail." That suggests we need to keep all substantive info. However we cannot create new headings beyond allowed list. We could incorporate Physical Demands and Work Environment into existing sections like "About the role" or "Responsibilities" maybe as a subsection? But we must use only

for section headings from the list; we can still have

paragraphs inside sections. So we could add a paragraph about Physical Demands and Work Environment inside "About the role" or maybe a separate section not in list would violate. Better to incorporate into "About the role" as additional paragraphs. Similarly Examination info could be omitted? It's substantive about hiring process. Might be considered boilerplate? It's about examination process; could be considered part of "Requirements"? Not exactly. But we could incorporate into "About the role" as well. However the instruction says remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. Examination details might be considered application instructions? It's about the exam process; maybe considered part of application instructions. Safer to drop it. Physical Demands and Work Environment are substantive job details; we should keep them. We'll incorporate them into "About the role" section as paragraphs. Now Benefits: we have insurance, wellness program, 4-Day Work Week (but schedule separate), PTO, student loan forgiveness. Schedule: we have 4-Day Work Week. We need to avoid duplication: 4-Day Work Week appears both in Benefits and Schedule; we can mention it only under Schedule, and Benefits can mention insurance, wellness, PTO, student loan forgiveness. Now let's craft HTML. Structure:

About the role

Intro paragraph about city and work environment.

Physical Demands: ...

Work Environment: ...

Benefits

• Low-cost health insurance (Medical, Dental, Vision, Flexible Spending Plans)
• A