Communications Manager

Responsibilities

• Contributes to the development of the communication and engagement strategy
• Consults with leaders at all levels to craft and deliver timely, effective, and meaningful communication plans and products
• Writes & edits stories, blogs, capsules, features, profiles
• Conducts executive interviews and focus groups
• Makes measurements & evaluations of communications to support Brookdale Senior Living’s strategic goals, engagement improvement, mission and culture
• Leads communication planning and execution
• Collaborates with executive, senior and functional leaders to create, manage and implement communication plans and products that fully engage audiences to support Brookdale’s business strategies and goals, mission, and culture
• Coaches teammates, internal clients and subject matter experts in the use of leading communication and engagement practices
• Develops and maintains an editorial calendar that maps communications projects, initiatives and recurring themes for each major function he/she supports
• Identifies communication gaps, develops clear, concise messages and content and uses appropriate vehicles to support initiatives
• Designs and executes strategic communication projects with key stakeholders and executives to support and/or promote cross functional projects and initiatives
• Oversees design, development and production of user-friendly communications and job aids for complex programs to meet the needs of varied audience segments
• Counsels leadership at multiple levels to identify opportunities that improve engagement, company performance, cohesion and culture related to assigned projects and initiatives
• Tracks and measures effectiveness of communication strategies using available tools and resources

Qualifications

• Bachelor’s degree in Communications, Marketing, Public Relations or related field required and 5-7 years of marketing, communications, employee engagement, or organizational development experience; or equivalent combination of education and experience
• Strong emphasis on demonstrated creative writing skills and strategic thinking
• Experience working with multiple levels of business leaders and sensitive information
• Previous manager level experience preferred