Communications Manager

Position Summary

The Communications Manager supports the execution of integrated communications strategies and develops high-quality content across digital, print, and social platforms. This role works closely with internal stakeholders to ensure consistent messaging aligned with Beacon’s mission and brand.

Essential Functions

• Develop and execute content that supports strategic communications priorities, including enrollment, advancement, and brand awareness

• Create and manage compelling multi-platform content (web, social media, email, print)

• Plan and manage social media presence, including content creation, publishing, and performance optimization

• Write and distribute email communications and campaigns, including segmentation and performance tracking

• Collaborate with campus partners to ensure clear, consistent, and effective messaging across departments

• Maintain brand consistency across all communications and provide guidance to internal stakeholders

• Support media relations efforts, including drafting press materials and tracking coverage

• Afford support for website updates and assist with urgent communications, including crisis response

Minimum Qualifications

• Education (Required): Bachelor’s degree in communications, public relations, journalism, marketing, or a related field

• Experience (Required): 3–5 years of professional experience in communications, public relations, or digital marketing

• Experience & Skills (Preferred): Experience creating and managing multi-platform content, proficiency with content creation tools, experience with content management systems, experience with email marketing platforms, familiarity with social media management and analytics tools, basic understanding of SEO and digital performance metrics

Key Competencies

• Strong writing, editing, and storytelling skills

• Ability to manage multiple projects in a fast-paced environment

• Collaborative, service-oriented mindset

• Strong organizational and analytical skills

• Sound judgment in high-visibility or time-sensitive situations

Preferred Qualifications

• Experience in higher education or nonprofit communications

• Photography, video, or multimedia storytelling experience

• Familiarity with crisis communications