Communications Manager

Responsibilities

• Lead strategic thinking regarding messaging and content development across Marketing channels including blog, social media, e-mail, and patient-facing communications
• Develop and maintain editorial calendars aligned to organizational priorities, seasonal initiatives, and patient acquisition opportunities
• Partner with Digital Marketing to identify opportunities for content creation based on patient trends, search behavior, campaign performance, and SEO needs
• Oversee the development of blog content, e-mail copy, patient education materials, and social content utilizing AI-enabled content generation tools as appropriate
• Manage and monitor organic social media presence across Axia Women’s Health brands and channels
• Collaborate with freelance creative resources to develop content assets and creative materials as required
• Support website copy updates and messaging enhancements in partnership with Digital Marketing

Essential Functions

• Manage and execute internal communications initiatives including organizational newsletters, leadership messaging, town hall support, talking points, and other employee-facing communications
• Help streamline and modernize internal communications practices to improve organizational effectiveness and reduce unnecessary communication burden
• Partner with cross-functional stakeholders to ensure communication alignment across key initiatives and announcements
• Support reactive public relations needs in partnership with leadership and external agencies/resources as required
• Support crisis communications needs in partnership with leadership, Operations, Legal, Compliance, and external partners as required
• Aid in the development of messaging and communications materials related to organizational initiatives, provider announcements, new services, and strategic priorities
• Maintain brand voice and messaging consistency across communications channels
• Support the implementation and optimization of AI-enabled content generation tools and workflows across Marketing
• Assist in the development of scalable communications templates, processes, and playbooks

Skills

• Strong written and verbal communication skills
• Exceptional copywriting and editing capabilities
• Strong understanding of social media content and channel management
• Familiarity with AI-enabled content generation platforms and workflows
• Strong project management and organizational skills
• Ability to manage multiple priorities and deadlines simultaneously
• Collaborative cross-functional working style
• Strong attention to detail
• Ability to operate effectively in fast-moving or sensitive communications situations
• Experience managing external vendors or freelance resources preferred
• Experience supporting content strategy, communications, or social media management required
• Healthcare or multi-location consumer services experience preferred

Education

• Degree in Marketing, Communications, Journalism, Public Relations, or related field
• Minimum of 5 years relevant job experience