Communications Manager
ACCESS - Arab Community Center for Economic and Social Services · Dearborn, MI · 19 mo ago
MarketingFull-time
About the role
The Manager, Communications role at ACCESS plays a crucial part in ensuring consistent and effective communication across the organization and in the public sphere, aligning closely with ACCESS's brand strategies.
Responsibilities
- Develop and manage a consistent internal communications plan, aligning all announcements, updates, and internal messages with ACCESS’s brand strategies
- Collaborate with senior leaders, department heads across ACCESS and its institutions to ensure timely, relevant, and brand-aligned communication of organizational changes, achievements, and initiatives
- Create and implement communication tools and resources for internal stakeholders to maintain consistency in messaging across the organization
- Conduct regular assessments of internal communications effectiveness and recommend adjustments to enhance engagement and alignment
- Support internal communications and media relations for marketing campaigns and programs
- Partner with Marcomms leadership to cultivate and maintain strong relationships with journalists, editors, and media outlets to position ACCESS as a premier thought leader
- Facilitate media inquiries, ensuring timely and accurate responses that align with ACCESS’s values and key messaging
- Develop and pitch stories to targeted media outlets to increase brand visibility and showcase ACCESS’s initiatives, community impact, and thought leadership
- Monitor media coverage and assess the effectiveness of media relations strategies, adapting as necessary to improve results
- Work with Marcomms leadership to prepare talking points, media briefs, press releases, and media kits for various announcements, events, and key communications
- Operate standard office equipment and use required software applications
- Perform other duties and responsibilities as assigned
Requirements
- Knowledge of:
- Media relations, story development, and proactive pitching
- Nonprofit, community-focused, or advocacy work is a plus
- Familiarity with Arab American Communities is a plus
- Public speaking
- Arabic language preferred
- Skills in:
- Expert proofreading and intimate knowledge of AP style
- Effective networking/research skills
- Excellent judgment and superior management and problem-solving skills
- Ability to:
- Successfully coordinate the work of others with excellent team leader skills
- Establish relationships with local, national, and international media outlets and key Arab American community leaders/organizations
- Write clearly, accurately, and effectively
- Create and maintain relationships with partner organizations and media representatives
- Build, mentor, and coach a team of marketing/communications specialists
- Understand and identify local, national, and international issues impacting the vision and mission of the organization and to represent the organization’s position
- Create and ensure consistency of organization branding
- Communicate effectively, both orally and in writing
- Incorporate needs, wants, and goals from different business unit perspectives into communication products
- Incite enthusiasm and influence, motivate, and persuade others to achieve desired outcomes
- Juggle multiple projects and meet deadlines in a fast-paced environment
- Work independently as well as collaboratively within a team environment
- Maintain confidentiality in legal and personnel issues
- Establish and maintain effective working relationships both within and outside the organization
- Interact continuously with ACCESS, AANM, CAAP, and NNAAC leadership, board, department heads, and staff at all levels
- Externally, continuously interact with media, partner organizations’ leadership and staff, community leaders, outside vendors, artists, and museum visitors
- Minimum Degree Required:
- Bachelor’s degree
- Advanced degree preferred
- Required Disciplines:
- Communications, Marketing, Public Relations, or related field approved by Human Resources
- Minimum of 3 years of experience in marketing, communications, or related roles (agency or brand-side)