Communications Director

About the role

Organizational Overview: Somos Un Pueblo Unido (Somos) is a 30-year-old statewide membership-based racial and economic justice organization dedicated to organizing immigrant families and low-wage workers. Our work focuses on building long-term community power, protecting rights, and improving economic conditions. We employ a range of strategies, including community education, leadership development, litigation, grassroots policy and legislative advocacy, community-based research, naturalization support, and civic engagement.

Position Summary: The Communications Director is a strategic and creative leader who will execute communications that reflect our values and grow public awareness of Somos’ mission, vision, programs, and policy initiatives. This role oversees all external communications, including media relations, narrative strategy, digital content, and organizational messaging, while supporting campaigns and coalition efforts. This highly collaborative role works closely with policy team, organizers, leaders, and community members.

Headquarters: Santa Fe, New Mexico (Hybrid or partial remote work possible). Position Type: Full-time (32-hour work week). Reports to: Executive Director.

Responsibilities

• Strategy Leadership: Develop and implement communications plans aligned with goals and campaigns; lead narrative development and strategy across all campaigns and initiatives; ensure a consistent, community-rooted voice and branding across all platforms; develop and align public relations, donor relations, and campaign communications strategies; measure and report on effectiveness of communications initiatives; proactively identify communications risks and opportunities in political, cultural, and media landscapes.
• Media Relations: Monitor media to identify opportunities and risks; cultivate relationships with journalists, editors, influencers, community partners, and government agencies to promote campaigns, events, and press conferences; draft and pitch press releases, advisories, statements, op-eds, and talking points; serve as primary media contact, coordinating media requests, interviews, media appearances, press events; provide media training for Somos members, spokespeople, community members, and staff; support and lead rapid response moments; translate complex policy or movement goals into accessible, engaging language for diverse audiences.
• Digital Strategy and Content: Oversee social media strategy and content creation across platforms; keep members, donors, and allies informed through newsletters, action alerts, and other updates; analyze performance metrics and adapt content accordingly.
• Internal Support: Travel throughout New Mexico to coordinate Somos media events; oversee staff and consultants responsible for website maintenance, graphic design, polling and research, and social media; support cross-team content needs (fundraising,