Jobs · Marketing · Alabama

Communications Director

PRSSA at UWM · Pelham, AL · 1 mo ago
Marketing$135k–$150k/yrFull-time
We need to output HTML fragment with sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. The posting includes description of role, responsibilities, ideal candidate (qualifications/skills), salary range (Pay). No explicit Benefits or Schedule. So we should include About the role (maybe intro), Responsibilities, Requirements/Qualifications/Skills (maybe combine?), Pay. We must not repeat job title as heading. Use

for each section heading. Use
  • for any list of duties/requirements/benefits. Use

    for prose. We need to preserve all substantive information, not invent or summarize away detail. Remove boilerplate: application instructions, cookie/navigation/legal/EEO etc. The posting includes "Application Process" with link, review date, refrain from contacting, questions to recruiter. Those are application instructions; we should remove them. Also "Salary Hiring Range:" is Pay. Keep that. We need to extract sections: - About the role: The first paragraph(s) describing the position: "The City of Pelham is seeking a dynamic, visionary, and strategic communications professional to serve as its next Communications Director. This is a senior leadership position that reports to the City Manager and is responsible for developing, leading, and executing Pelham's comprehensive communications strategy—including internal and external communications, public relations, media relations, branding, crisis communication, marketing, and reputation management. Given the size of the Communications team, this is very much a working leadership role: the Director sets strategy and direction while also rolling up their sleeves alongside staff to produce content, manage campaigns, and execute day-to-day communications work. The Communications Director works with the City Manager to develop, lead, and direct Pelham's comprehensive communications strategy. The Director provides professional and technical expertise to senior staff, is responsible for the staff's execution and management, identifies and recommends solutions at the organizational level, makes organizational policy recommendations, creates and manages the communications budget, and is accountable for the work carried out by the City Communications team as well as professional consultants. The Director is expected to be a hands-on contributor as well as a leader—writing, editing, designing, and producing communications materials directly when needed to support the team's capacity and meet deadlines. This position also serves as the Public Information Officer during major events and emergency operations. A defining feature of this role is its scope across Pelham's enterprise portfolio. In addition to citywide communications, the Director develops and oversees marketing and advertising strategies for Ballantrae Golf Club, the Pelham Racquet Club, and—in coordination with the City's professional management company—the Pelham Civic Complex and Ice Arena. This makes Pelham's Communications Director one of the most broad-based and entrepreneurial communications roles in Alabama local government, requiring someone equally comfortable setting strategic direction and personally executing the work that brings it to life." That's a lot; we can keep as prose in

    . Possibly break into multiple paragraphs but okay. - Responsibilities: Could list duties: developing, leading, executing comprehensive communications strategy; internal/external comms, PR, media relations, branding, crisis comm, marketing, reputation management; setting strategy and direction while also producing content, managing campaigns, executing day-to-day work; providing expertise to senior staff; responsible for staff execution and management; identifying/recommending solutions; making policy recommendations; creating/managing communications budget; accountable for team and consultants work; hands-on contributor writing/editing/designing/producing materials; serving as Public Information Officer during major events and emergency operations; developing/overseeing marketing and advertising strategies for Ballantrae Golf Club, Pelham Racquet Club, Pelham Civic Complex and Ice Arena. We can put these as

    • . - Requirements/Qualifications/Skills: The "Ideal Candidate" section lists many attributes. Could be split into Requirements (experience, education?) but not given explicit education. We have: combines strategic vision with strong execution skills; courage and integrity; team-oriented, collaborative, focused on long-term success; visionary leader who can develop and manage comprehensive communications strategy while balancing daily operational demands across multiple platforms and audiences; accomplished professional with experience leading strategic communications initiatives and supervising, mentoring, evaluating staff; collaborative team player fostering strong relationships with department heads, elected officials, media, public; relationship-focused professional building trust through transparency, consistency, accountability; proficient in modern communications technology, including social media platforms and analytics, video production and editing, livestreaming, AI-driven marketing tools, content management systems; approachable leader who values feedback, exercises sound judgment, operates with professionalism and integrity; experienced in marketing and brand strategy, ability to develop and execute promotional campaigns for enterprise facilities such as golf course, racquet club, arena; creative, data-driven, entrepreneurial in identifying opportunities to increase visibility, engagement, revenue for city assets. We can treat these as Requirements (or Qualifications) and Skills. Since we need to avoid thin sections, maybe combine into one section "Requirements and Qualifications" with list items. But the instruction: Use

      for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we could have separate headings for Requirements, Qualifications, Skills if content exists. However we should avoid thin sections. The posting does not separate them explicitly; we could allocate: Requirements: experience leading strategic communications initiatives, supervising staff, etc. Qualifications: visionary leader, team-oriented, etc. Skills: proficient in modern communications technology, marketing/brand strategy, etc. But that may be splitting hairs. Better to have one section "Requirements" with list of all those items. Or we could have "Qualifications" and "Skills". Let's decide: The posting includes "The Ideal Candidate Will Be" bullet list (though not bullet). That seems like qualifications/skills. We'll make a section "Requirements" with list items covering the ideal candidate attributes. That satisfies requirement to have a section only when real content exists. Pay: Salary Hiring Range: $135,000 - $150,000. We'll put in

      under Pay heading. We should not include Benefits or Schedule as they are not specified. We must output only HTML fragment, no /, no markdown fences. Thus final output:

      About the role

      ... (the paragraph(s) about role)

      Responsibilities

      • ...
      • ...

      Requirements

      • ...
      • ...

      Pay

      Salary hiring range: $135,000 - $150,000

      We need to ensure we preserve all substantive information. Let's extract details precisely. About the role paragraph: We'll combine the first few sentences into a cohesive paragraph. Might be long but okay. Let's copy the text exactly as in posting but maybe remove redundant sentences? The instruction: Preserve ALL substantive information; do NOT invent or summarize away detail. So we should keep all details, not omit any. However we can rephrase? It says preserve all substantive information; does that mean we cannot omit any detail, but we can rephrase? Safer to keep the exact sentences, maybe split into multiple

      paragraphs to avoid huge block but still preserve all info. We'll keep the content but can break into multiple paragraphs for readability, as long as we don't lose any info. Let's list all sentences from the description: 1. The City of Pelham is seeking a dynamic, visionary, and strategic communications professional to serve as its next Communications Director. 2. This is a senior leadership position that reports to the City Manager and is responsible for developing, leading, and executing Pelham's comprehensive communications strategy—including internal and external communications, public relations, media relations, branding, crisis communication, marketing, and reputation management. 3. Given the size of the Communications team, this is very much a working leadership role: the Director sets strategy and direction while also rolling up their sleeves alongside staff to produce content, manage campaigns, and execute day-to-day communications work. 4. The Communications Director works with the City Manager to develop, lead, and direct Pelham's comprehensive communications strategy. 5. The Director provides professional and technical expertise to senior staff, is responsible for the staff's execution and management, identifies and recommends solutions at the organizational level, makes organizational policy recommendations, creates and manages the communications budget, and is accountable for the work carried out by the City Communications team as well as professional consultants. 6. The Director is expected to be a hands-on contributor as well as a leader—writing, editing, designing, and producing communications materials directly when needed to support the team's capacity and meet deadlines. 7. This position also serves as the Public Information Officer during major events and emergency operations. 8. A defining feature of this role is its scope across Pelham's enterprise portfolio. 9. In addition to citywide communications, the Director develops and oversees marketing and advertising strategies for Ballantrae Golf Club, the Pelham Racquet Club, and—in coordination with the City's professional management company—the Pelham Civic Complex and Ice Arena. 10. This makes Pelham's Communications Director one of the most broad-based and entrepreneurial communications roles in Alabama local government, requiring someone equally comfortable setting strategic direction and personally executing the work that brings it to life. We should keep all these. Could combine some but better to keep as separate

      for each sentence? That may be many sections but still okay. However we need to avoid thin sections? Not about number of paragraphs. It's fine. But we have to use

      for prose. So each sentence can be its own

      . That preserves all info. Now Responsibilities: We need to extract duties from the description. Many of the sentences above already describe responsibilities. But we should list them as bullet points under Responsibilities. However we must not duplicate content? The instruction: Preserve ALL substantive information; do NOT invent or summarize away detail. If we move some sentences from About the role to Responsibilities, we are not losing info, just reorganizing. That's acceptable as long as we keep all info somewhere. However we risk double-counting if we keep them in both places. Better to keep About the role as a general overview (maybe first two sentences) and then Responsibilities list the specific duties. But we must ensure we don't lose any detail. Let's see. We could keep About the role as a brief summary (maybe first two sentences) and then Responsibilities list the rest. But that would omit some details from the overview if we only keep first two sentences. However we could keep the overview as the first two sentences, and then responsibilities list the rest, covering all details. That would preserve all info because the overview only includes first two sentences; the rest are in responsibilities. That's fine. But the overview sentences: 1 and 2. Let's check if any other info not covered in responsibilities: sentences 3-10 are all responsibilities/duties. So we can put those as bullet list. Thus About the role: two sentences. Now Responsibilities bullet list: we need to capture each duty from sentences 3-10. Let's list them: 3. Given the size of the Communications team, this is very much a working leadership role: the Director sets strategy and direction while also rolling up their sleeves alongside staff to produce content, manage campaigns, and execute day-to-day communications work. 4. The Communications Director works with the City Manager to develop, lead, and direct Pelham's comprehensive communications strategy. 5. The Director provides professional and technical expertise to senior staff, is responsible for the staff's execution and management, identifies and recommends solutions at the organizational level, makes organizational policy recommendations, creates and manages the communications budget, and is accountable for the work carried out by the City Communications team as well as professional consultants. 6. The Director is expected to be a hands-on contributor as well as a leader—writing, editing, designing, and producing communications materials directly when needed to support the team's capacity and meet deadlines. 7. This position also serves as the Public Information Officer during major events and emergency operations. 8. A defining feature of this role is its scope across Pelham's enterprise portfolio.

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