COMMUNICATIONS DIRECTOR

Key Responsibilities

• Develop and execute an integrated, organization-wide marketing and communications strategy to broaden public awareness of FNA services and strengthen brand identity across key audiences.
• Serve as the guardian of the FNA brand, ensuring consistent messaging, visual tone, and values across all internal and external touchpoints.
• Advise executive leadership on messaging, crisis communications, press statements, and public appearances.
• Write speeches, talking points, and op-eds as needed.
• Media Relations & Public Information
• Cultivate and manage relationships with local, regional, and national media, public officials, and community influencers.
• Write and distribute press releases, media advisories, and official statements.
• Pitch positive stories highlighting FNA programs, community impact, and success stories.
• Help manage reputation risk and guide clear, timely messaging during high-stakes or emergency situations.
• Digital Strategy, Websites & Graphic Design
• Manage and continuously update the official FNA public website, internal intranet, and digital communication tools to ensure modern usability, accessibility, and fresh content.
• Oversee or directly produce visual assets, photography, graphic design, video content, and marketing collateral (brochures, flyers, annual reports, quarterly newsletters).
• Manage digital marketing campaigns, digital signs, official social media accounts, and electronic outreach to engage community members and stakeholders.
• Lead the strategy, creation, scheduling, and community management for all official FNA social media platforms (e.g., Facebook, Instagram, LinkedIn, YouTube).
• Maintain engagement, respond to community inquiries, and track performance metrics.
• Community Outreach & Event Promotion
• Plan, promote, and document major organizational and community events, including the annual FNA Potlatch, annual membership meetings, program launches, and community forums.
• Actively gather insights and feedback from staff, community members, consumers, and elders to ensure messaging remains authentic and culturally aligned with FNA's mission.
• Represent FNA at public forums, agency meetings, and community gatherings as requested by executive leadership.
• Photograph and live stream as needed.
• Administrative & Strategic Leadership
• Partner with Program Directors and department leads to capture success stories and promote specific FNA programs internally and externally.
• Support executive leadership.
• Manage communications-related projects and perform other duties as assigned by executive leadership.

NECESSARY KNOWLEDGE, SKILLS, AND ABILITY

• Proficiency with Content Management Systems (CMS like WordPress), email marketing tools, graphic design software (e.g., Adobe Creative Suite, Canva), basic photography/videography, and digital media analytics.
• Strong understanding of Native culture, community dynamics, and tribal/non-profit health and human services organizations in Alaska.
• Exceptional written and verbal communication skills, strong public speaking ability, sharp creative vision, and proven crisis management skills.
• Ability to work independently as well as with teams.
• Ability to report to work in a timely manner.

MINIMUM QUALIFICATIONS (Education & Experience)

• Bachelor’s degree in Marketing, Communications, Business Administration or related field.
• Four (4) years executive-level administrative experience.
• Two (2) years of supervisory experience.
• A combination of experience, education, and training that provides the required knowledge, skills, and abilities may substitute for degree requirements.