Communications Director

About the role

Define and deploy DataOne's communications strategy in the United States, in line with the Group's brand platform and governance, around three objectives: industry awareness and credibility, local acceptance, and employer attractiveness.

Responsibilities

• External Communications and Media Relations
  • Build and manage the US media database: data center and cloud specialist media, national business press, energy and construction press, and regional press in southern New Jersey
  • Produce corporate content: press releases, press kits, talking points, project fact sheets, client messaging, web and LinkedIn content
  • Prepare and support spokespersons (US General Management, Technical Management) before every public appearance, with briefs, difficult questions and red lines
  • Lead DataOne's presence at industry trade shows and conferences, and secure speaking opportunities on panels
• Local Acceptance and Community Relations
  • Map local stakeholders and keep the stakeholder map up to date: City of Vineland, City Council, planning departments, Vineland Municipal Electric Utility (VMEU), Cumberland County, Chamber of Commerce, residents' associations, environmental organizations and educational institutions
  • Design the local engagement program: public meetings, open-house days, construction-site information points and a mechanism for responding to residents' questions
  • Prepare DataOne's interventions at public meetings and council sessions, with materials, talking points and anticipation of objections
  • Translate technical topics (electrical connection, cooling, noise, water and construction traffic) into understandable, verifiable and non-promotional messages
  • Monitor the local environment: press review, social media and community groups, and alert management to early warning signals
• Institutional Communications and Public Affairs
  • Support relationships with state and county institutional stakeholders, in coordination with US General Management and Legal
  • Prepare institutional materials: project presentation materials, economic impact briefs and contributions to public consultations
  • Ensure consistency between public messaging, commitments made during permitting procedures and the project's actual data
• Sensitive and Crisis Communications
  • Develop and maintain the US crisis communications framework: scenarios, decision trees, crisis team, designated spokesperson and pre-approved talking points
  • Cover scenarios: construction-site incident or workplace accident, operational incident or service outage, organized local opposition, environmental controversy, social issue, cybersecurity incident and unfavorable press article
  • Provide communications on-call coverage in the event of an incident, in coordination with headquarters and Legal
  • Conduct a post-incident review after each event and update the framework
• Employer Brand and Recruitment Support
  • Adapt the Group employer brand for the US market and provide content for recruitment channels
  • Design local awareness campaigns to support recruitment of technical and operations profiles
  • Work with the recruitment team and US HR on employment events, partnerships with local educational institutions and employee content
• Internal Communications and Brand Governance
  • Relay and adapt Group internal communications for US teams, taking construction-site and operations populations into account
  • Ensure compliance with the Group visual identity guidelines and logobook across all materials produced in the United States, including those of providers and partners
  • Select and manage local agencies and providers: media relations, creative, audiovisual production and site signage
  • Track the US communications budget and report results according to the KPIs defined with headquarters

Requirements

• Education and Experience
  • Seven to ten years of experience in corporate communications, media relations or public affairs, including at least three years in a heavy infrastructure sector: data centers, energy, industry, logistics