Communications Coordinator

About the Organization

The American Song Archives (ASA) in Tulsa, Oklahoma is the home of the archives of Bob Dylan, Woody Guthrie, Phil Ochs, Tom Paxton, Cynthia Gooding, and many other archival and library collections. The ASA welcomes visitors from around the world to the Woody Guthrie Center and Bob Dylan Center—located in Tulsa’s vibrant Arts District and adjacent to the historic Greenwood District—and hosts academics and writers who utilize the archives for research.

About the Role

The Communications Coordinator provides strategic vision and activation for digital communications across American Song Archives. This position maximizes awareness for the organization externally while internally managing communications for publication. The Communications Coordinator plays a critical role in connecting audiences to the center’s collections, stories, educational programs, and mission through strategic digital communications, creative storytelling, and innovative audience engagement. This position reports to the Senior Digital Content Strategist.

Responsibilities

• Editing, copywriting, and brainstorming ideas.
• Executing email marketing deliverables using Wordfly, including monthly newsletters for the Woody Guthrie Center and Bob Dylan Center.
• Social posting, including working with the Senior Digital Content Strategist to create content and obtain approvals.
• Social moderation (responding to comments, messages, and mentions as needed).
• Assisting with occasional website updates in WordPress and Webflow.
• Maintaining dynamic onsite marketing signage to promote events, merchandise, and memberships to center visitors.
• Press coordination meetings and releases with agency and internal stakeholders.
• Coordination of signage, booking space, insurance, and other logistical tasks.
• Reviewing all materials and content created by the team for promotions.
• Managing promotional events and campaigns.
• Creating and implementing the communications strategy.
• Strategizing to improve the company’s brand image.
• Monitoring the company’s online presence and reputation.
• Fielding inquiries from the media or the public.
• Evaluating communication strategies and campaigns to determine their effectiveness.
• Developing and managing digital ad budgets.
• Monitoring ROI and performance metrics across campaigns, pages, and promotions.
• Ensuring efficient use of internal and external resources.
• Acting as steward of Woody Guthrie Center and Bob Dylan Center brands, enforcing brand guidelines and standards.
• Other duties as assigned.

Requirements & Qualifications

Education & Experience

• B.A. with relevant concentration.
• A minimum of 2 years of relevant work experience in a professional environment.
• Proven success in developing integrated marketing and communications strategies.
• Strong knowledge of social media and content strategy.
• Excellent written and verbal communication skills.

Skills & Abilities

• Strong knowledge of Outlook, Word, Excel, PowerPoint, and social platforms.
• Demonstrated ability to work effectively in a flexible, collaborative team environment with a dynamic range of events and people.
• Skilled communicator with an understanding of audience, style, and digital engagement strategies.
• Ability to work independently and think proactively to perform and adapt in a fast-paced environment without losing sight of deadlines and details.

Preferred Qualifications

• Familiarity with graphic design and Adobe Creative Suite.
• Familiarity with Wordfly and Tessitura.
• Experience within museums, archives, cultural institutions, performing arts organizations, music organizations, or nonprofit environments.
• Knowledge of music history, archival collections, and cultural heritage preservation.
• Experience with membership, fundraising, and donor communications.
• Familiarity with center audience development and visitor engagement strategies.

Physical Requirements

• Ability to stand for prolonged periods of time.
• Ability to lift up to 30 lbs.

Schedule

This is a full-time, in-person position. Regular work schedule is Monday through Friday, 8:00 A.M. to 5:00 P.M., based in Tulsa, OK at the American Song Archives offices. Flexibility to work evenings and weekends as needed for events, programs, exhibitions, and special initiatives. Travel may be required.

Benefits

• 100% employer-paid medical, dental, and long-term disability for full-time employees (option to add vision and dependents).
• 401K employee and employer contributions.
• Paid time off to support you while you are out of the office.
• Paid holidays.
• Employer-paid AD&D life insurance, with employee options to add supplemental life insurance.