Communications & Content Specialist

About the Role

The Communications & Content Specialist advances UGA’s strategic communications priorities by serving as the embedded communications professional for the Innovation District while also contributing editorial and storytelling content to the Division of Marketing & Communications’ institutional channels. The ideal candidate is a versatile communicator and strong writer who brings journalistic instincts, digital fluency, and the ability to navigate both unit-level and institution-wide priorities. This individual is equally comfortable building relationships across campus, identifying compelling stories, and creating content that engages various audiences while supporting the university’s reputation and strategic goals.

About the University

Chartered by the state of Georgia in 1785, the University of Georgia is the birthplace of public higher education in America and is the state’s flagship university. UGA is currently ranked among the top 20 public universities in U.S. News & World Report. The University’s main campus is located in Athens, approximately 65 miles northeast of Atlanta, with extended campuses in Atlanta, Griffin, Gwinnett, and Tifton. UGA employs approximately 3,100 faculty and more than 7,700 full-time staff. The University’s enrollment exceeds 41,000 students including over 31,000 undergraduates and over 10,000 graduate and professional students. Academic programs reside in 19 schools and colleges, including the newly established School of Medicine.

Responsibilities

• Innovation District Communications (50%)
  • Act as the primary liaison between the Innovation District and MarComm, ensuring collaboration and alignment of shared priorities.
  • Develop and maintain a strategic and effective communication plan for UGA’s Innovation District in line with the university’s strategic priorities.
  • Develop story ideas; conduct interviews with faculty, staff and stakeholders; and write high-quality content to elevate the Innovation District through compelling storytelling.
  • Oversee the Innovation District’s digital communications, managing official associated social media channels, calendar and websites. Coordinate social media posts with UGA’s central accounts for greater visibility and impact. Maintain and update content to ensure accuracy, relevance, and consistency with the institution’s brand and messaging.
  • Develop, design and review presentations, newsletters, publications, infographics and talking points to inform and market to Innovation District stakeholders.
  • Regularly analyze communication metrics to inform and refine overall strategy.
  • Work with an event manager to plan and implement occasional special events for the Innovation District.
• Marketing Content Writing (50%)
  • Write editorial content for MarComm’s central channels.
  • Adapt content for different channels and contexts while maintaining UGA’s brand voice and tone throughout.
  • Interview faculty, staff, students, and campus stakeholders to gather information and develop story content; follow up with sources for review and approval as needed.
  • Translate complex topics, research, institutional initiatives and campus programs into clear, readable copy.
  • Ensure all content follows UGA style, is factually accurate, and positively reflects the UGA brand.
  • Build relationships across campus to support research and sourcing for content assignments.
  • Work within an established editorial workflow under the direction of the Executive Content Editor to deliver assignments on brief and on deadline.

Requirements

• Bachelor’s degree in a related field or equivalent and 2 years of professional experience.

Preferred Qualifications

• Strong knowledge of marketing, communications, and public relations principles.
• Strong project management skills with the ability to coordinate with multiple stakeholders and deadlines.
• Strong organizational skills and the ability to prioritize competing demands.
• Familiarity with digital communications platforms, content management systems, and project management tools.
• Exceptional written and verbal communication skills, including copywriting, editing, general interest writing, and technical/science writing.
• Demonstrated ability to work independently with a high degree of judgment, discretion, and professionalism.

Pay

$48,000-$55,000

Schedule

Full-time, Monday-Friday, 8am-5pm. Occasional nights and weekends required.