Communications Content Creator (Communications Generalist)
Indiana University Bloomington · Bloomington, IN · 1 mo ago
MarketingFull-time
We need to output HTML fragment with sections: headings for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. We must not repeat job title as heading. Remove boilerplate like EEO, legal, application instructions, etc. Keep substantive info.
We need to parse the posting.
Key content:
- Department Specific Responsibilities: description of role: supports storytelling, promotion, visibility; producing written, visual, multimedia content; sits at intersection of journalism, marketing, arts; writes/edits feature stories, profiles, web copy; produces/helps produce/coordinates photography and video coverage; collaborates with faculty, students, staff; supports email newsletters, digital publications, season/program materials; partners with design and web teams; tracks content performance and adjusts strategy.
- General Responsibilities: list: independently creates basic and complex communications for print/e-distribution; responds to inquiries; manages relationships; prepares communications timelines; monitors social media and news sites; researches subject matter; utilizes communications software; delivers communications in multiple formats; may provide guidance to lower-level Communications Generalists.
- Education: Required Bachelor's degree in communications, journalism, English, public relations, arts administration, or related field.
- Work Experience: Required 2 years in relevant field. Preferred 2 years of experience in content creation, journalism, or marketing. Experience in higher education or arts organization is a plus.
- Skills Required: Proficient written and verbal communication skills; maintains high degree of professionalism; demonstrates time management and priority setting skills; demonstrates high commitment to quality; possesses flexibility to work in fast paced, dynamic environment; seeks to acquire knowledge in area of specialty; highly thorough and dependable; demonstrates high level of accuracy even under pressure.
- Preferred: Proficiency with content management systems, social media platforms; basic photo/video editing tools; interest in or appreciation for jazz and/or classical music, performance, or the arts.
- This role requires ability to effectively communicate and operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person must be able to perform essential functions with or without accommodation. This position requires occasional coverage of evening/weekend events as needed.
- Location: Indiana University (IU) Bloomington Campus. This is an in-person position.
- Benefits: For full-time staff employees, Indiana University offers a wide array of benefits including: Comprehensive medical and dental insurance; Health savings account with generous IU contributions; Healthcare and dependent care flexible spending accounts; Basic group life insurance paid by IU; Voluntary supplemental life, long-term disability, critical illness, and supplemental accidental death & dismemberment insurance; Base retirement plan with generous IU contributions, subject to vesting; Voluntary supplemental retirement plan options; Tuition subsidy for employees and family members taking IU courses; 10 paid holidays plus a paid winter break each year; Generous paid time off plans; Paid leave for new parents and IU-sponsored volunteer events; Employee assistance program (EAP). Learn more about our benefits by reviewing the IU Benefit Programs Brochure.
- Career Level: Career; FLSA: Exempt; Job Function: Marketing & Communications; Job Family: Communications Generalist.
- Posting close date etc: but we should drop application instructions and metadata like Job ID, requisition numbers, posting close date, etc. Also drop "Click here to learn more about Indiana University's Job Framework." etc.
We need to decide sections: About the role (maybe combine department specific responsibilities). Responsibilities (maybe combine department specific and general responsibilities). Requirements (education + work experience). Qualifications maybe same as requirements? But we can combine. Skills (skills required + preferred). Benefits (the benefits list). Pay and Schedule: not provided (no pay or schedule specifics). So we should not include Pay or Schedule sections.
We must not create sections with filler like "not specified". So omit Pay and Schedule.
We need to preserve all substantive information. Ensure we don't lose any details.
We'll produce HTML:
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid subheadings, but we should follow those headings. Could have only one Responsibilities section containing all responsibilities. We'll combine.
Similarly, Requirements could include Education and Work Experience.
Qualifications maybe not needed if we already have Requirements. But we could have Qualifications for preferred qualifications? However we have Skills section for skills. Could put preferred experience under Requirements as "Preferred". Or we could have Qualifications for preferred qualifications. But we need to avoid thin sections. Let's think: The posting has Education (required), Work Experience (required + preferred), Skills Required (list), Preferred (some skills/experience). We could have:
- Requirements: Education (required) and Work Experience (required)
- Qualifications: Preferred experience (higher education or arts organization plus) maybe also preferred skills? But we already have Skills section for skills required and preferred.
Better: Use Requirements for required education and experience. Use Qualifications for preferred qualifications (experience in higher education or arts organization, interest in jazz/classical). Use Skills for required and preferred skills.
But we must not create sections with filler. We have content for each.
Let's extract:
About the role: The paragraph starting "Supports the Jacobs School of Music storytelling..." up to "...Tracks content performance and, in consultation with the director, adjusts strategy based on engagement data."
Responsibilities: Combine the bullet points from "Department Specific Responsibilities" (already captured in About?) Actually the About role already includes many of those. But we still have General Responsibilities list. To avoid duplication, we could treat About role as summary, and Responsibilities as the detailed list (both department specific and general). However the About role already includes many specifics; but we can keep it as overview.
We'll produce About role paragraph as given.
Responsibilities: We'll list items from both Department Specific and General Responsibilities, but we need to avoid repeating same content. Let's list distinct items:
From Department Specific:
- Produces compelling written, visual, and multimedia content that connects the school's artistic and academic work to internal and external audiences, prospective students, alumni, donors, faculty, and the broader public.
- Writes and edits feature stories, profiles, and web copy that capture the artistic and academic life of the school.
- Produces and helps produce and coordinates photography and video coverage of performances, recitals, master classes, and events.
- Collaborates with faculty, students, and staff to source stories and gather materials.
- Supports email newsletters, digital publications, and season/program materials.
- Partners with design and web teams to ensure content is optimized for each platform.
- Tracks content performance and, in consultation with the director, adjusts strategy based on engagement data.
From General Responsibilities:
- Independently creates basic and complex communications for print and e-distribution on behalf of department or functional area within department and in support of departmental goals and objectives; communications may be interdepartmental; staff, faculty, or student-focused; or external.
- Responds to inquiries and requests and explains policies, procedures, and context of communications.
- Manages relationships with various internal and external stakeholders and creates communications coverage for relevant initiatives, events, and programs.
- Prepares communications timelines and shares progress of communications toward relevant deadlines with manager, team members, and other relevant constituents.
- Regularly monitors relevant social media and news sites; researches relevant subject matter to increase knowledge in area(s) of specialty.
- Utilizes various communications software programs and delivers communications in multiple formats to a variety of audiences.
- May provide guidance to lower-level Communications Generalists.
We can combine.
Requirements:
- Education: Bachelor's degree in communications, journalism, English, public relations, arts administration, or related field (required).
- Work Experience: 2 years in relevant field (required).
Qualifications (preferred):
- Preferred 2 years of experience in content creation, journalism, or marketing.
- Experience in higher education or arts organization is a plus.
- Interest in or appreciation for jazz and/or classical music, performance, or the arts.
Skills:
- Required skills: Proficient written and verbal communication skills; maintains a high degree of professionalism; demonstrates time management and priority setting skills; demonstrates a high commitment to quality; possesses flexibility to work in a fast paced, dynamic environment; seeks to acquire knowledge in area of specialty; highly thorough and dependable; demonstrates a high level of accuracy, even under pressure.
- Preferred skills: Proficiency with content management systems, social media platforms; basic photo/video editing tools.
Benefits:
- Comprehensive medical and dental insurance
- Health savings account with generous IU contributions
- Healthcare and dependent care flexible spending accounts
- Basic group life insurance paid by IU
- Voluntary supplemental life, long-term disability, critical illness, and supplemental accidental death & dismemberment insurance
- Base retirement plan with generous IU contributions, subject to vesting
- Voluntary supplemental retirement plan options
- Tuition subsidy for employees and family members taking IU courses
- 10 paid holidays plus a paid winter break each year
- Generous paid time off plans
- Paid leave for new parents and IU-sponsored volunteer events
- Employee assistance program (EAP)
We should not include "Learn more about our benefits by reviewing the IU Benefit Programs Brochure." as it's a reference; could keep as part of benefits paragraph but it's not a benefit itself. Might be okay to include as a sentence. But we can keep it as part of benefits description.
We must not include boilerplate like Career Level, FLSA, Job Function, Job Family, etc. Those are metadata but could be considered substantive? The instruction says remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. Career Level etc are not explicitly listed to remove, but they are kind of metadata. However they are not "substantive information" about the job? They are somewhat generic. The instruction: "Preserve ALL substantive information; do NOT invent or summarize away detail." Career Level etc are details about the job. Might be considered substantive. However the sections we have are limited to the headings list; we could include them under a section like "Job Details" but not in the allowed headings. The allowed headings are only those specific ones. So we should not add extra headings. We could incorporate them into a paragraph under About the role or Responsibilities? Probably better to omit them as they are not essential to the role description. The instruction says remove boilerplate, but Career Level etc may be considered boilerplate. I'd omit them.
Also remove "This posting is scheduled to close at 11:59 pm EST on the advertised Close Date..." etc.
Now produce HTML.
We need to output only HTML fragment, no or , no markdown fences.
Let's craft:
for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. We must not repeat job title as heading. Remove boilerplate like EEO, legal, application instructions, etc. Keep substantive info.
We need to parse the posting.
Key content:
- Department Specific Responsibilities: description of role: supports storytelling, promotion, visibility; producing written, visual, multimedia content; sits at intersection of journalism, marketing, arts; writes/edits feature stories, profiles, web copy; produces/helps produce/coordinates photography and video coverage; collaborates with faculty, students, staff; supports email newsletters, digital publications, season/program materials; partners with design and web teams; tracks content performance and adjusts strategy.
- General Responsibilities: list: independently creates basic and complex communications for print/e-distribution; responds to inquiries; manages relationships; prepares communications timelines; monitors social media and news sites; researches subject matter; utilizes communications software; delivers communications in multiple formats; may provide guidance to lower-level Communications Generalists.
- Education: Required Bachelor's degree in communications, journalism, English, public relations, arts administration, or related field.
- Work Experience: Required 2 years in relevant field. Preferred 2 years of experience in content creation, journalism, or marketing. Experience in higher education or arts organization is a plus.
- Skills Required: Proficient written and verbal communication skills; maintains high degree of professionalism; demonstrates time management and priority setting skills; demonstrates high commitment to quality; possesses flexibility to work in fast paced, dynamic environment; seeks to acquire knowledge in area of specialty; highly thorough and dependable; demonstrates high level of accuracy even under pressure.
- Preferred: Proficiency with content management systems, social media platforms; basic photo/video editing tools; interest in or appreciation for jazz and/or classical music, performance, or the arts.
- This role requires ability to effectively communicate and operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person must be able to perform essential functions with or without accommodation. This position requires occasional coverage of evening/weekend events as needed.
- Location: Indiana University (IU) Bloomington Campus. This is an in-person position.
- Benefits: For full-time staff employees, Indiana University offers a wide array of benefits including: Comprehensive medical and dental insurance; Health savings account with generous IU contributions; Healthcare and dependent care flexible spending accounts; Basic group life insurance paid by IU; Voluntary supplemental life, long-term disability, critical illness, and supplemental accidental death & dismemberment insurance; Base retirement plan with generous IU contributions, subject to vesting; Voluntary supplemental retirement plan options; Tuition subsidy for employees and family members taking IU courses; 10 paid holidays plus a paid winter break each year; Generous paid time off plans; Paid leave for new parents and IU-sponsored volunteer events; Employee assistance program (EAP). Learn more about our benefits by reviewing the IU Benefit Programs Brochure.
- Career Level: Career; FLSA: Exempt; Job Function: Marketing & Communications; Job Family: Communications Generalist.
- Posting close date etc: but we should drop application instructions and metadata like Job ID, requisition numbers, posting close date, etc. Also drop "Click here to learn more about Indiana University's Job Framework." etc.
We need to decide sections: About the role (maybe combine department specific responsibilities). Responsibilities (maybe combine department specific and general responsibilities). Requirements (education + work experience). Qualifications maybe same as requirements? But we can combine. Skills (skills required + preferred). Benefits (the benefits list). Pay and Schedule: not provided (no pay or schedule specifics). So we should not include Pay or Schedule sections.
We must not create sections with filler like "not specified". So omit Pay and Schedule.
We need to preserve all substantive information. Ensure we don't lose any details.
We'll produce HTML:
About the role
... description ...
Responsibilities
- ... list items ...
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid subheadings, but we should follow those headings. Could have only one Responsibilities section containing all responsibilities. We'll combine.
Similarly, Requirements could include Education and Work Experience.
Qualifications maybe not needed if we already have Requirements. But we could have Qualifications for preferred qualifications? However we have Skills section for skills. Could put preferred experience under Requirements as "Preferred". Or we could have Qualifications for preferred qualifications. But we need to avoid thin sections. Let's think: The posting has Education (required), Work Experience (required + preferred), Skills Required (list), Preferred (some skills/experience). We could have:
- Requirements: Education (required) and Work Experience (required)
- Qualifications: Preferred experience (higher education or arts organization plus) maybe also preferred skills? But we already have Skills section for skills required and preferred.
Better: Use Requirements for required education and experience. Use Qualifications for preferred qualifications (experience in higher education or arts organization, interest in jazz/classical). Use Skills for required and preferred skills.
But we must not create sections with filler. We have content for each.
Let's extract:
About the role: The paragraph starting "Supports the Jacobs School of Music storytelling..." up to "...Tracks content performance and, in consultation with the director, adjusts strategy based on engagement data."
Responsibilities: Combine the bullet points from "Department Specific Responsibilities" (already captured in About?) Actually the About role already includes many of those. But we still have General Responsibilities list. To avoid duplication, we could treat About role as summary, and Responsibilities as the detailed list (both department specific and general). However the About role already includes many specifics; but we can keep it as overview.
We'll produce About role paragraph as given.
Responsibilities: We'll list items from both Department Specific and General Responsibilities, but we need to avoid repeating same content. Let's list distinct items:
From Department Specific:
- Produces compelling written, visual, and multimedia content that connects the school's artistic and academic work to internal and external audiences, prospective students, alumni, donors, faculty, and the broader public.
- Writes and edits feature stories, profiles, and web copy that capture the artistic and academic life of the school.
- Produces and helps produce and coordinates photography and video coverage of performances, recitals, master classes, and events.
- Collaborates with faculty, students, and staff to source stories and gather materials.
- Supports email newsletters, digital publications, and season/program materials.
- Partners with design and web teams to ensure content is optimized for each platform.
- Tracks content performance and, in consultation with the director, adjusts strategy based on engagement data.
From General Responsibilities:
- Independently creates basic and complex communications for print and e-distribution on behalf of department or functional area within department and in support of departmental goals and objectives; communications may be interdepartmental; staff, faculty, or student-focused; or external.
- Responds to inquiries and requests and explains policies, procedures, and context of communications.
- Manages relationships with various internal and external stakeholders and creates communications coverage for relevant initiatives, events, and programs.
- Prepares communications timelines and shares progress of communications toward relevant deadlines with manager, team members, and other relevant constituents.
- Regularly monitors relevant social media and news sites; researches relevant subject matter to increase knowledge in area(s) of specialty.
- Utilizes various communications software programs and delivers communications in multiple formats to a variety of audiences.
- May provide guidance to lower-level Communications Generalists.
We can combine.
Requirements:
- Education: Bachelor's degree in communications, journalism, English, public relations, arts administration, or related field (required).
- Work Experience: 2 years in relevant field (required).
Qualifications (preferred):
- Preferred 2 years of experience in content creation, journalism, or marketing.
- Experience in higher education or arts organization is a plus.
- Interest in or appreciation for jazz and/or classical music, performance, or the arts.
Skills:
- Required skills: Proficient written and verbal communication skills; maintains a high degree of professionalism; demonstrates time management and priority setting skills; demonstrates a high commitment to quality; possesses flexibility to work in a fast paced, dynamic environment; seeks to acquire knowledge in area of specialty; highly thorough and dependable; demonstrates a high level of accuracy, even under pressure.
- Preferred skills: Proficiency with content management systems, social media platforms; basic photo/video editing tools.
Benefits:
- Comprehensive medical and dental insurance
- Health savings account with generous IU contributions
- Healthcare and dependent care flexible spending accounts
- Basic group life insurance paid by IU
- Voluntary supplemental life, long-term disability, critical illness, and supplemental accidental death & dismemberment insurance
- Base retirement plan with generous IU contributions, subject to vesting
- Voluntary supplemental retirement plan options
- Tuition subsidy for employees and family members taking IU courses
- 10 paid holidays plus a paid winter break each year
- Generous paid time off plans
- Paid leave for new parents and IU-sponsored volunteer events
- Employee assistance program (EAP)
We should not include "Learn more about our benefits by reviewing the IU Benefit Programs Brochure." as it's a reference; could keep as part of benefits paragraph but it's not a benefit itself. Might be okay to include as a sentence. But we can keep it as part of benefits description.
We must not include boilerplate like Career Level, FLSA, Job Function, Job Family, etc. Those are metadata but could be considered substantive? The instruction says remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. Career Level etc are not explicitly listed to remove, but they are kind of metadata. However they are not "substantive information" about the job? They are somewhat generic. The instruction: "Preserve ALL substantive information; do NOT invent or summarize away detail." Career Level etc are details about the job. Might be considered substantive. However the sections we have are limited to the headings list; we could include them under a section like "Job Details" but not in the allowed headings. The allowed headings are only those specific ones. So we should not add extra headings. We could incorporate them into a paragraph under About the role or Responsibilities? Probably better to omit them as they are not essential to the role description. The instruction says remove boilerplate, but Career Level etc may be considered boilerplate. I'd omit them.
Also remove "This posting is scheduled to close at 11:59 pm EST on the advertised Close Date..." etc.
Now produce HTML.
We need to output only HTML fragment, no or , no markdown fences.
Let's craft:
About the role
Supports the Jacobs School of Music storytelling, promotion, and visibility efforts by producing compelling written, visual, and multimedia content that connects the school's artistic and academic work to internal and external audiences, prospective students, alumni, donors, faculty, and the broader public. This role sits at the intersection of journalism, marketing, and the arts, translating performances, research, and student achievement into content that resonates across web, social, print, and video. Writes and edits feature stories, profiles, and web copy that capture the artistic and academic life of the school. Produces and helps produce and coordinates photography and video coverage of performances, recitals, master classes, and events. Collaborates with faculty, students, and staff to source stories and gather materials. Supports email newsletters, digital publications, and season/program materials. Partners with design and web teams to ensure content is optimized for each platform. Tracks content performance and, in consultation with the director, adjusts strategy based on engagement data