Communications and Public Information Officer
or drop it. Probably drop. - "DEFINITION Under executive administrative direction, leads and oversees the County’s public information and strategic communications function; works with the Chief Administrative Officer (CAO) and County executive leadership to develop countywide communication policies and guidelines; develops, organizes, and implements a comprehensive countywide communications and community relations program that supports organizational priorities and strengthens community engagement; advises and assists appointed and elected department heads, members of the Board of Supervisors, and County executive leadership on public information and community relations activities; informs and engages the public regarding activities and services of County departments by developing and disseminating information through various communications channels; represents the County in high-profile communications with the media, stakeholders, and the public; researches issues, makes recommendations, and produces reports and informational materials on a variety of topics; and develops content for websites and social media platforms; and performs related duties as assigned." This is responsibilities. - "SUPERVISION RECEIVED AND EXERCISED Receives direction from the Assistant Chief Administrative Officer or designee. Exercises no direct supervision over staff." Could be part of responsibilities or maybe a note. - "CLASS CHARACTERISTICS This single-position classification is responsible for providing strategic leadership over the County’s public information and communication function. The incumbent must be sensitive to the impact of County programs on the community and be able to work independently and creatively to communicate program goals, strategic direction, and operational issues in an effective and tactful manner. The role carries broad authority for developing, coordinating, and managing a comprehensive countywide communications and community engagement program. The position is responsible for planning, organizing, reviewing, and managing a countywide strategy for public information, media relations, internal and external communications, and community relations programs, with the use of considerable independence, initiative, and discretion within established guidelines. The incumbent is responsible for performing diverse, specialized, and complex work involving significant accountability and decision-making responsibilities, which include comprehensive knowledge of public information and community relations programs. The incumbent serves as a professional-level resource for organizational, managerial, and operational analyses and studies. Typical functions may include any of the following tasks, knowledge, abilities, and other characteristics. The list that follows is not intended as a comprehensive list; it is intended to provide a representative summary of the major duties and responsibilities. Incumbent(s) may not be required to perform all duties listed, and may be required to perform additional, position-specific tasks." This is responsibilities. Then a long list of duties (starting with "Leads the development, implementation, and evaluation of the highly visible countywide communications and public information program..." etc). Those are responsibilities. Then "Knowledge of:" list of knowledge items. Then "Ability To:" list of abilities. Then "Education and Experience: Any combination of training and experience that would provide the required knowledge, skills, and abilities is qualifying. A typical way to obtain the required qualifications would be: Equivalent to a bachelor’s degree from an accredited college or university with major coursework in public administration, journalism, marketing, communications, public relations, political science, or a related field; and Four (4) years of increasingly responsible experience in public communications, public relations, marketing, or communications strategy, with at least one (1) year of experience within a public agency preferred." Then "Certifications and Licenses: Must possess a valid US driver’s license upon date of application. Must obtain California driver’s license following hire date per California DMV regulations." Then "PHYSICAL DEMANDS Mobility to work in a standard office setting and use standard office equipment, including a computer; primarily a sedentary off" (cut off). Probably not needed. We need to decide sections. We have: - About the role: maybe a short paragraph summarizing the role: "This position serves as the Communications and Public Information Officer (PIO) for Butte County, responsible for developing and implementing countywide strategic communications." - Responsibilities: we have many bullet points: we can create a
- list of duties. Must preserve all substantive info; we should not omit details. However the list is long; we can include all duties as list items. Must not invent or summarize away detail. We need to include each duty as separate list item? Could combine similar but must preserve info. Probably we can break into list items for each major duty.
- Requirements: maybe includes Education and Experience, Certifications and Licenses, Physical Demands? The posting includes Education and Experience, Certifications and Licenses, Physical Demands. Those could go under Requirements or Qualifications. The spec says we can have sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to decide which to use.
We have knowledge and abilities lists; those could be Skills.
We have Education and Experience (qualifications). Could be Qualifications.
We have Certifications and Licenses (maybe Requirements).
We have Physical Demands (maybe Requirements).
We have COLA (Benefits).
We have no explicit Pay or Schedule info. So we should not create Pay or Schedule sections.
We must not create sections with filler like "not specified". So only include sections with real content.
Thus we will output:
About the role
This position serves as the Communications and Public Information Officer (PIO) for Butte County, responsible for developing and implementing countywide strategic communications.
Responsibilities
- Leads the development, implementation, and evaluation of the highly visible countywide communications and public information program to support organizational priorities and engage internal and external audiences.
- Serves as the County’s advisor on media relations, public messaging and communication strategy, and coaches County leaders and departments on media protocols and response practices.
- Prepares and directs the creation and dissemination of written, digital, and multimedia materials including newsletter, reports, press releases, speeches, presentations, and major publications.
- Provides creative direction for visual communications, including design, layout, and content.
- Acts as the County’s primary spokesperson and represents the organization with the media, community groups, partner agencies, and the public to seek support for public programs, suggest new editorial ideas, encourage coverage of County issues, direct reporters to stories and cultivate future stories.
- Acts as the County’s lead public information officer during emergencies and disasters, including wildfires; coordinates with emergency management personnel to ensure accurate and timely public messaging.
- Provides technical guidance and consultation to management and staff on cross-departmental and departmental communications, projects, and programs; provides training on media-related processes and procedures.
- Advises Board of Supervisors members, Chief Administrative Officer, department heads, management, and staff on media relations; provides guidance on preparing, presenting, and distributing informational materials and communications; and prepares materials and scripts for use.
- Establishes and maintains effective working relationships with the news media, community groups, elected officials, and other governmental agencies and/or stakeholders to meet communication and outreach needs; provides information on County services, events, and newsworthy incidents.
- Manages public outreach efforts; plans, arranges, and coordinates briefings, workshops, and information sessions.
- Oversees and implements the County’s social media program and policies; maintains countywide social media platforms and presence; creates digital content by applying graphic design principles and using video editing applications.
- Serves as public information officer in emergency operations center during disasters and emergencies.
- Researches, compiles, and summarizes data from various sources; writes and edits presentations, speeches, scripts, news releases, public relations articles, factsheets, brochures, bulletins, graphic materials, reports, and educational materials.
- Organizes and maintains accurate and detailed databases, electronic and physical files, and records; verifies accuracy of information, researches discrepancies, and records information; ensures compliance with established records retention schedules including archiving, scanning, and destructing files.
- Receives, processes, and responds to public records requests, complaints, and other requests for information; researches and organizes information; coordinates resolution to problems and issues.
- Attends meetings, conferences, workshops, and training sessions and reviews publications to remain current on principles, practices, and new developments in the field of public information and community relations.
- Performs related duties as assigned.
- Under executive administrative direction, leads and oversees the County’s public information and strategic communications function; works with the Chief Administrative Officer (CAO) and County executive leadership to develop countywide communication policies and guidelines; develops, organizes, and implements a comprehensive countywide communications and community relations program that supports organizational priorities and strengthens community engagement; advises and assists appointed and elected department heads, members of the Board of Supervisors, and County executive leadership on public information and community relations activities; informs and engages the public regarding activities and services of County departments by developing and disseminating information through various communications channels; represents the County in high-profile communications with the media, stakeholders, and the public; researches issues, makes recommendations, and produces reports and informational materials on a variety of topics; and develops content for websites and social media platforms.
- Receives direction from the Assistant Chief Administrative Officer or designee. Exercises no direct supervision over staff.
- The incumbent must be sensitive to the impact of County programs on the community and be able to work independently and creatively to communicate program goals, strategic direction, and operational issues in an effective and tactful manner.
- The role carries broad authority for developing, coordinating, and managing a comprehensive countywide communications and community engagement program.
- The position is responsible for planning, organizing, reviewing, and managing a countywide strategy for public information, media relations, internal and external communications, and community relations programs, with the use of considerable independence, initiative, and discretion within established guidelines.
- The incumbent is responsible for performing diverse, specialized, and complex work involving significant accountability and decision-making responsibilities, which include comprehensive knowledge of public information and community relations programs.
- The incumbent serves as a professional-level resource for organizational, managerial, and operational analyses and studies.