Commercial Strategy Lead, In-Store Media (P4103)

CORE RESPONSIBILITIES

• Define the role of in-store media products within Kroger’s broader retail media portfolio.
• Monitor retailer, DOOH, and retail media trends to identify whitespace opportunities.
• Manage strategic vendor relationships (hardware, tech stack, installation, measurement).
• Design scalable go-to-market frameworks that move products from pilot to commercial adoption.
• Shape positioning, value props, and launch narratives for new in-store technology.
• Develop pricing frameworks, packaging strategies, and commercial models for new in-store media capabilities.
• Manage, mentor, and grow commercial specialists, running weekly 1:1s, capacity planning, and talent reviews.
• Contribute to weekly team huddles, providing market intel and clear direction that aligns with KPM’s broader strategy.
• Design and deliver new-hire training and continuing-education curricula that sharpen strategic and technical skills.
• Institutionalize a stage-gate framework that takes an idea from ideation → validation → pilot → commercial scale.
• Produce RACI matrices, documentation templates, and governance rituals that keep multi-team owners accountable.

QUALIFICATIONS & EXPERIENCE

• Bachelor’s degree in Marketing, Business, Retail Management, or related field (MBA preferred).
• 6–8+ years in retail media, in-store media, DOOH, merchandising strategy, or ad-tech.
• Experience managing capital-intensive rollouts or physical retail infrastructure.
• Proven ability to connect product capabilities with advertiser needs and revenue outcomes.
• Familiarity with retail data platforms (e.g., 84.51°), store operations, and cross-functional governance models.

KEY COMPETENCIES

• Enterprise Thinking – understands how in-store media impacts merchandising, operations, and brand relationships.
• Operational Rigor – can scale installs across hundreds of stores while maintaining execution standards.
• Financial Acumen – provides input into capital planning, pricing strategy and yield optimization.
• Strategic Vision – connects today’s tactics to a three-year growth horizon.
• Process Orientation – builds scalable playbooks that survive rapid growth.
• Cross-Functional Influence – rallies product, sales, analytics, and engineering around a shared roadmap.
• Influence Without Authority – aligns divisions, store design, merchandising, finance, and partners toward shared monetization goals.
• Analytical Rigor – leverages data to size markets, prioritize features, and prove ROI.
• Change Leadership – drives adoption of new ways of working across diverse teams.

Pay Transparency and Benefits

• The stated salary range represents the entire span applicable across all geographic markets from lowest to highest. Actual salary offers will be determined by multiple factors including but not limited to geographic location, relevant experience, knowledge, skills, other job-related qualifications, and alignment with market data and cost of labor.
• Below is a list of some of the benefits we offer our associates:
• Health: Medical: with competitive plan designs and support for self-care, wellness and mental health. Dental: with in-network and out-of-network benefit. Vision: with in-network and out-of-network benefit.
• Wealth: 401(k) with Roth option and matching contribution. Health Savings Account with matching contribution (requires participation in qualifying medical plan). AD&D and supplemental insurance options to help ensure additional protection for you.
• Happiness: Paid time off with flexibility to meet your life needs, including 5 weeks of vacation time, 7 health and wellness days, 3 floating holidays, as well as 6 company-paid holidays per year. Paid leave for maternity, paternity and family care instances.

Pay Range

$102,000 - $150,000 USD