Commercial President of Refuse

About the Role

Lead the division responsible for driving the highest-selling models in the vocational truck business, with a primary focus on the refuse and waste management segment. This role requires deep expertise in commercial strategy, business development, marketing, product management, engineering, recruiting, employee development, customer relations, and P&L leadership. The President will execute a differentiated go-to-market strategy, aligning efforts across sales, marketing, and engineering to create and sell industry-leading products.

Responsibilities

• Profit & Loss (P&L) Leadership
  • Full ownership of the business unit's P&L, ensuring revenue growth and margin expansion.
  • Develop and implement cost-reduction strategies without compromising performance or product quality.
  • Meet or exceed quarterly revenue and profitability targets, ensuring all strategic initiatives align with corporate objectives.
• Commercial Strategy & Market Execution
  • Develop and implement a comprehensive commercial strategy that aligns with business objectives and market dynamics.
  • Identify and capitalize on market trends, competitive positioning, and customer needs to drive sales growth.
  • Optimize pricing, positioning, and distribution strategies to maximize revenue and profitability.
  • Establish data-driven decision-making frameworks for sales forecasting, demand planning, and competitive intelligence.
  • Align commercial efforts across sales, marketing, product development, and customer engagement to create a seamless go-to-market strategy.
  • Collaborate closely with engineering, sales, and marketing teams to build and sell industry-leading products that meet customer needs and outperform competitors.
• Product Management & Development
  • Lead the end-to-end product development process to launch innovative truck models annually, ensuring market differentiation.
  • Reduce product development cycle time through cross-functional collaboration and agile methodologies.
  • Oversee engineering and design to meet or exceed on-time delivery for new product launches.
  • Drive continuous innovation by integrating customer feedback, market intelligence, and emerging technologies.
  • Work cross-functionally with engineering, sales, and marketing teams to ensure product-market fit and seamless commercialization.
• Sales & Business Development
  • Own and implement existing sales strategy to meet growth targets.
  • Expand market penetration in key vocational truck segments and regions.
  • Forge and close new strategic partnerships annually to drive customer acquisition and revenue growth.
  • Establish and maintain strong relationships with key fleet operators, dealers, and industry stakeholders.
• Marketing & Brand Strategy
  • Design and execute successful marketing campaigns to increase brand visibility and lead generation.
  • Elevate brand awareness through targeted digital, trade show, and direct engagement marketing.
  • Maintain a robust deal pipeline.
• Recruiting & Employee Development
  • Build a high-performing team by hiring and onboarding A-players for all key roles.
  • Implement a structured employee training and development program aligned with direct sales strategy and company values.
• Customer Knowledge & Relations
  • Achieve a customer satisfaction score through proactive relationship management and service excellence.
  • Implement a data-driven customer feedback loop with review cycles to enhance product offerings and service delivery.
  • Drive increase in repeat customer purchases by strengthening after-sales support and relationship management.
• Strategic Execution & Compliance
  • Own and execute current go-to-market strategy that establishes the company as a leader in the vocational truck sector.
  • Ensure all strategic initiatives are completed on time and within budget while aligning with corporate objectives.
  • Maintain full compliance with industry regulations and safety standards.

Requirements

• Minimum 15 years of progressive management experience, with at least 10 years in a senior executive role with full P&L responsibility.
• Demonstrated success in the refuse truck industry, preferably in OEM or waste management segments.
• Proven expertise in sales, business development, product management, and strategic execution.
• Strong financial acumen and understanding of truck applications.
• Bachelor’s degree required; MBA or equivalent advanced degree preferred.

Skills

• Leadership & Decision-Making
  • Proven ability to lead cross-functional teams across product, sales, engineering, and operations.
  • Strong decision-making skills, particularly in high-growth and competitive market environments.
  • Excellent communication and interpersonal skills to foster collaboration and alignment.
• Industry Knowledge & Market Insight
  • Deep understanding of vocational truck industry trends, technologies, and competitive landscape.
  • Established network and reputation within the vocational trucking industry.
  • Knowledge of fleet operations, regulatory requirements, and customer pain points.
• Strategic Thinking & Execution
  • Ability to analyze market opportunities and risks, turning insights into executable strategies.
  • Strong ability to develop and implement short- and long-term business strategies aligned with company goals.
• Customer-Centric Focus
  • Commitment to understanding, anticipating, and exceeding customer expectations.
  • Ability to drive customer-first innovation and continuous improvement initiatives.
• Results-Oriented Approach
  • Proven track record of achieving aggressive sales growth and business expansion.
  • Strong ability to drive accountability, execution, and performance within teams.
• Innovation & Engineering Acumen
  • Experience in leading product development, engineering, and commercialization.
  • Ability to foster a culture of continuous improvement and innovation within the organization.

Location

Birmingham, Alabama (onsite role with travel as required).

Benefits

• Medical, dental, and vision coverage.
• 401K plan.
• Additional executive benefits.

Pay

Competitive base salary with performance-based incentives.