Commercial Planning Manager

What you’ll Do

• Lead the monthly business sales forecasting and review, quarterly and annual commercial planning processes, including volume, revenue, margin, and investment planning, in close partnership with Sales, Distribution, and Finance.
• Translate company and commercial strategies into executable plans by channel, customer, region, and distribution partner.
• Own commercial assumptions, scenario modeling, and sensitivity analyses to support strategic decisions and trade-offs.
• Track key commercial KPIs (volume, revenue, distribution, velocity, share) and translate movement into actionable insight
• Prepare monthly performance reviews, board decks and executive readouts for senior leadership
• Own ad-hoc commercial analysis in support of high-impact business decisions (pricing, trade, distribution, SKU expansion)
• Support long-range planning and growth initiatives with data-driven recommendations.

Forecasting & Performance Management

• Develop and maintain accurate sales and volume forecasts, partnering with Sales and FP&A to align targets and assumptions.
• Monitor performance against plan, identifying risks and opportunities, and proactively recommending corrective actions.
• Lead monthly and quarterly business reviews (MBRs/QBRs), including preparation of executive-level materials and insights.
• Establish and track key commercial KPIs, ensuring consistent measurement across the organization.
• Balance structured monthly reporting with unplanned, urgent analytical requests

Analytics & Insights

• Analyze sales performance, distribution metrics, pricing, promotions, and trade spend effectiveness to drive continuous improvement.
• Investigate and resolve data inconsistencies across sales, distributor, and syndicated data sources
• Deliver clear, actionable insights that inform commercial execution and strategic prioritization.
• Build and maintain reports and dashboards to provide ongoing visibility for commercial leadership and cross-functional partners.
• Leverage internal systems and data sources to improve forecasting accuracy and decision support.

Cross-Functional Collaboration

• Partner closely with Sales, Distribution, Marketing, Finance, and Supply Chain to ensure plans are aligned, achievable, and well-executed.
• Partner closely with Sales to challenge forecasts, surface risks, and pressure-test assumptions
• Translate incomplete or conflicting inputs into clear recommendations for Sales and Leadership
• Act as a key point of integration between strategic planning and field execution.
• Support launch planning for new products, channels, and initiatives from a commercial readiness perspective.
• Influence without authority, aligning stakeholders around facts, trade-offs, and outcomes.

Process & Capability Building

• Improve and standardize commercial planning processes, tools, and templates.
• Drive best practices in planning cadence, governance, and documentation.
• Identify opportunities to enhance systems, reporting, and automation to scale the commercial organization.
• Support development of planning and analytical capabilities within the broader commercial team.