Commercial Marketing Manager of Member Experience

About the role

Medica's Commercial Marketing Manager of Member Experience is a strategic, collaborative marketing leader responsible for driving open enrollment awareness, retention, and year‑round member engagement for commercial health plans. This role leads the planning, development, and execution of integrated marketing campaigns that support open enrollment, adoption, and ongoing member satisfaction. Working closely with product, sales, compliance, marketing operations, and digital teams, this manager ensures all marketing initiatives are aligned with business goals and adhere to regulatory requirements. The ideal candidate combines strong strategic thinking with hands-on executional expertise across digital and traditional channels. Performs other duties as assigned.

Responsibilities

• Open Enrollment Strategy & Execution
  • Plan and execute comprehensive open enrollment campaigns for commercial lines of business, driving awareness, engagement, and enrollment during the annual open enrollment period
  • Develop integrated marketing plans that include email, web content, paid media, social, print, and sales enablement materials
  • Manage timelines, deliverables, and cross-functional alignment to ensure seamless campaign rollout
• Member Marketing & Retention
  • Create targeted communications and campaigns to engage and retain existing members, increase plan utilization, and improve satisfaction across the member journey
  • Develop personalized and segmented marketing strategies to address the needs of members at key moments (onboarding, benefits reminders, preventive care, renewal)
  • Monitor and optimize campaign performance to continually improve engagement and retention outcomes
• Cross-Functional Collaboration
  • Partner with product, sales, compliance, and digital teams to ensure all marketing efforts align with product strategy, enrollment goals, and regulatory standards
  • Serve as the marketing lead within cross-functional working groups for open enrollment readiness and member experience initiatives
  • Manage external agencies, vendors, and creative partners as needed
• Content Development & Channel Execution
  • Craft and deploy compelling, compliant messaging across multiple channels—including email, web, social media, direct mail, SMS (where applicable), and print
  • Lead copy development, creative reviews, and content optimization to ensure clarity, accuracy, and brand consistency
  • Coordinate with marketing operations and digital teams to support landing pages, campaign tracking, and analytics setup