Commerce Writer, Allure

Responsibilities

• Write, pitch and optimize up to 12 commerce stories (new and evergreen) each week, working with the Allure editorial teams to ensure that all content is modern and on-brand, meets best practices, and is inclusive of video and visual assets, where applicable.
• Work with the Commerce Editor and Senior Shopping Director to manage a long-term commerce editorial calendar to feature ongoing and seasonal shopping content.
• Identify and plan around editorial categories and seasonal tentpoles that present a commerce opportunity for Allure, studying purchasing data, tracking site analytics, researching trends, and performing competitive analysis of comparable sites.
• Identify new shopping categories and trending products Allure should test out. This writer should have their finger on the pulse of what consumers are interested in before other publications cover.
• Serve as commerce evangelist for the Allure editorial team, supporting in research and optimization of all shoppable content.
• Manage logistics for any product call-ins and returns, including production shoots for shopping visuals.
• Cook up with the Commerce and Audience Development teams to share data and best practices that can inform editorial decision-making.
• Drive a clear editorial point of view for product and shopping recommendations that represents Allure’s brand voice and testing methodology while appealing to the Allure reader.

Qualifications

• The ideal candidate must have product & shopping editorial expertise and a strong enthusiasm for helping define the content-to-commerce strategy at Allure.
• A minimum of two years writing or editing commerce/affiliate content at a digital property, inclusive of front-of-camera and video editing experience.
• Solid knowledge of SEO tactics to attract a buying audience.
• Familiarity with building, coding, and executing newsletters in a strategic and efficient capacity.
• Experience analyzing performance across different verticals, product categories, retailers and content types to optimize for revenue generation.
• Experience in managing product sourcing logistics at a digital property (either editorial or commerce).
• Strong organizational skills, a self-directed work style, and polished communication skills.
• A self-starter who relishes the opportunity to directly accelerate the growth of Conde Nast’s commerce business.

Pay

The expected base salary range for this position is from $75,000-$93,000. Salary offers are based on a wide range of factors including but not limited to relevant skills, training, experience, and education. In addition to salary and a generous employee benefits package, successful candidates may also be eligible to receive discretionary bonus compensation.