Commerce Media Strategist, Amazon & Walmart Search

We need to produce HTML fragment with headings

for sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content exists. We must not repeat job title. Must not include Job ID etc. Must preserve all substantive info, remove boilerplate, navigation, legal, EEO, etc. Must not include sections with placeholder text. We need to parse the posting. Content: - Who We Are: description of Tinuiti. This could be "About the role"? Actually "Who We Are" is about company, not role. But we can treat as "About the role"? The instruction: use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can include "About the role" heading with content describing role? The posting includes "As a Commerce Media Strategist, you will leverage your expertise..." That's role description. Also "Who We Are" is company description; maybe we can include under "About the role"? Or maybe we can have separate "About the company"? Not in list. Probably we should put company description under "About the role"? But that heading is for role description. However we can still include company info under that heading? Might be okay. But we could also omit "About the role" if we don't have explicit role description? We have role description: "As a Commerce Media Strategist, you will leverage your expertise to build, drive, and optimize marketing campaigns within the commerce media ecosystem. You will develop sophisticated omnichannel strategies tailored to each client’s unique goals, ensuring measurable success and client satisfaction." That's role description. So we can put that under

About the role

. Then we have sections: "Client-Centric Key Responsibilities:" with bullet-like sentences. Then "Product-Led", "Data & Measurement", "Channel Specific Expertise & The Tinuiti Way", "Owner Mindset", "Ways of working and values". Those are responsibilities and maybe skills. We need to map to Responsibilities, Requirements, Qualifications, Skills. We have "Professional & Technical Qualifications" with bullet points: 5-7 years experience, experience with platforms, experience with Skai etc. That's qualifications. We have "The hiring salary range for this role is $80,000 - $100,000. We also offer an incentive pay program (RevShare) comprising a monthly variable revenue payment opportunity and a discretionary annual performance bonus." That's Pay. We have "Benefits" section with details: Unlimited PTO, 20 paid holidays, Healthcare, Retirement, Perks and Wellness, Parental Leave, Learning and Development. That's Benefits. We have no explicit Schedule info. So we should not create Schedule section. We have no explicit Skills section separate from qualifications; but we could extract skills from responsibilities: e.g., expertise in commerce media platforms, omnichannel strategies, data analysis, etc. But we might create a Skills section if we have content. The posting includes "Maintain expert-level knowledge of relevant commerce media platforms", "Demonstrate fluency in Tinuiti's product app suite", "Analyze cross-channel data", etc. Those could be skills. However we need to avoid thin sections. Could combine skills into Responsibilities or Qualifications. But we have a Qualifications section already. Could we add a Skills section with bullet points like "Commerce media platform expertise", "Omnichannel strategy development", "Data analysis & measurement", "Product suite fluency", "Client relationship management", etc. That seems substantive. We must not invent or summarize away detail. We need to preserve all substantive information. If we create a Skills section, we must ensure we are not losing any info; we can pull from responsibilities and qualifications. But we must not duplicate? It's okay to restate? The instruction: Preserve ALL substantive information; do NOT invent or summarize away detail. So we can rephrase but must keep meaning. It's okay to extract skills from responsibilities. We also have "Ways of working and values" which could be part of Skills or maybe a separate section like "Culture". Not in list; we could omit or incorporate into Responsibilities? Might be considered part of responsibilities? It's about values; maybe we can include under Responsibilities as bullet? But we have no heading for values. Safer to omit if not matching allowed headings. But we could incorporate into Responsibilities as bullet points like "Embody ways of working: greatness attracts greatness, clients grow we grow, culture of ownership". That is substantive. We'll include under Responsibilities. Now we need to output HTML fragment only, no markdown fences. Structure:

About the role

As a Commerce Media Strategist, you will leverage your expertise to build, drive, and optimize marketing campaigns within the commerce media ecosystem. You will develop sophisticated omnichannel strategies tailored to each client’s unique goals, ensuring measurable success and client satisfaction.

Responsibilities

• Build, drive, and optimize successful Commerce Search marketing campaigns within your specialty and channel (e.g., DSP, Search on Amazon, Walmart, Criteo) to meet and exceed client goals, measured by campaign performance metrics such as conversion rates and ROI.
• Foster strong working relationships with top-tier clients through effective communication across virtual, asynchronous, and in-person interactions, aiming for a Client Satisfaction score of 9 or above and Client Retention of 95% or above.
• Develop sophisticated, impactful omnichannel commerce media strategies tailored to each client’s unique goals and challenges, ensuring sustainable achievement of growth, retention, and profitability targets.
• Identify new marketing opportunities and repurpose existing strategies to optimize brand awareness and drive sales volume across commerce media platforms, measured by growth in sales volume and brand visibility.
• Integrate Tinuiti’s product and technology suite into channel activations, focusing on scalability, growth, and efficiency, and measuring success through achievement of key client metrics and channel-specific success.
• Demonstrate fluency in Tinuiti's product app suite through utilizing the tool suite in day-to-day work, answering questions using the app, providing feedback and improvement recommendations, and leveraging the app as a primary method of client communications.
• Analyze cross-channel data and insights to interpret trends and make strategic recommendations, ensuring alignment with clients’ KPIs and the broader commerce media landscape.
• Achieve Same Store Growth targets for clients you manage or support, using data analytics to drive decision-making and optimize campaign performance.
• Maintain expert-level knowledge of relevant commerce media platforms, proactively educating clients and internal colleagues on updates and benefits.
• Maintain annual certifications for relevant commerce media platforms applicable to your book of business, ensuring expertise and compliance.
• Exemplify innovative thought leadership within your vertical/channel and the broader commerce media landscape, advancing agency best practices and contributing insights internally and externally.
• Collaborate effectively with other channel specialists to share knowledge and best practices, fostering a multi-channel approach to client strategies, tracked by collaboration metrics and knowledge-sharing outcomes.
• Effectively delegate across commerce team members to execute strategies.
• Proactively assess and diagnose omnichannel opportunities for improvement, implementing changes to achieve growth, retention, and profitability targets, tracked by performance metrics and client outcomes.
• Contribute to a culture of continuous improvement by experimenting with new strategies and tools, measured by the implementation of innovative solutions and client feedback.
• Effectively prioritize and manage time across clients, partner relationships, and internal initiatives, ensuring timely delivery of strategic objectives.
• Take ownership of assigned accounts by proactively managing day-to-day operations, ensuring all deliverables are quality-checked, and consistently monitoring performance to confirm the account is running as intended.
• Embody Tinuiti’s ways of working and values: seek feedback, push craft excellence, embrace technology and change; prioritize client outcomes with innovation, precision, and proof; act with speed, eliminate waste, and hold yourself accountable.

Qualifications

• 5-7 years of experience in commerce media, paid commerce, or senior media planning roles with a proven track record of executing successful campaigns with monthly budgets.
• Experience with commerce media platforms such as Amazon, Walmart, Criteo, etc. preferred.
• Experience with Skai, Analytic Index, Pacvue, and Helium10 preferred.

Skills

• Commerce media platform expertise (Amazon, Walmart, Criteo, DSP, etc.)
• Omnichannel strategy development and execution
• Data analysis, cross‑channel insights, and KPI alignment
• Proficiency with Tinuiti’s product app suite and related tools (Skai, Analytic Index, Pacvue, Helium10)
• Client relationship management and communication (virtual, asynchronous, in‑person)
• Campaign optimization focused on conversion rates, ROI, sales volume, and brand visibility
• Thought leadership and knowledge sharing within commerce media vertical
• Ability to prioritize, manage time, and delegate effectively
• Commitment to continuous improvement and experimentation

Pay

The hiring salary range for this role is $80,000 - $100,000. We also offer an incentive pay program (RevShare) comprising a monthly variable revenue payment opportunity and a discretionary annual performance bonus.

Benefits

• Unlimited paid time off (PTO) and flexibility to take time when needed.
• 20 paid holidays, including multiple long weekends.
• Healthcare: medical, dental, vision, life & disability, flexible spending accounts.
• Retirement: company match up to 4% of contributions at 100%.
• Perks and wellness: Fringe, Forma, unlimited telemedicine and teletherapy at no cost, Thankful giving, equity.
• Parental leave: birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after birth or adoption.
• Learning and development: on‑demand learning, mentorship program, leadership and management development programs and resources.

We should not include Schedule section. Check for any boilerplate: We removed EEO statements, disclaimer, etc. Also removed "FLSA Classification: Exempt" maybe could be included? It's not in allowed headings; could be placed under Pay? But it's metadata; instruction says do NOT put Job ID/requisition numbers as headings — fold minor metadata into a short

or drop it. FLSA classification is minor metadata; we could drop it or include in a short p under Pay? Probably drop it to keep concise. Also removed "We are an equal opportunity employer..." etc. We kept all substantive info: company description? We omitted "Who We Are" description. That is substantive about company. Should we include it? The instruction: Preserve ALL substantive information. The "Who We Are" paragraph describes Tinuiti. That's substantive. We need to include it somewhere. Could be under About the role? Or maybe a separate section like "About the company". Not in allowed headings list, but we could incorporate into About the role as a preamble? The About the role heading is for role description, but we could add a paragraph about company before role description. That would preserve info. Let's add a

about company under About the role before the role description? Or we could have a separate

About the company

but not allowed. Better to include under About the role as a brief intro: "Tinuiti is the largest independent full-funnel marketing agency in the U.S....