DirectJobHub
Jobs · Marketing · Texas

Commerce Media - Amazon Sr. Manager -- L11

PepsiCo · Plano, TX · 2 wk ago
On-siteMarketingFull-time

Overview

Marketers on PepsiCo’s Commerce Marketing team navigate both the in-store and online landscape to provide seamless end-to-end experiences across various commerce channels. The team works with partners like Amazon, Walmart, Instacart, and DoorDash.

Responsibilities

  • Own strategic development and execution of all PBUS Amazon media campaigns to drive the Amazon business and meet key business objectives.

  • Lead development and execution of paid search strategy to drive the US Amazon Business across specific PBNA brands.

  • Act as the hands-on-keyboard Amazon Ads media expert, developing, optimizing, and reporting on Amazon DSP campaigns that support the PBNA US Amazon business.

  • Own and track Amazon media budget being accountable to impact commercial targets, owning the strategy and execution of the media plan, and reporting back to senior leadership.

  • Lead advanced data and analytics workstream partnering with 3rd Party Partners as well as Amazon Ads to unlock advanced data from Amazon Marketing Cloud and use it to optimize our marketing campaigns and spend efficiency.

  • Drive reporting and insights agenda for the Amazon business, leveraging Amazon Marketing Cloud and/or other analytics solutions to quantify the short- and long-term impact of media investment in Amazon.

  • Integrate Amazon planning with brand media planning to ensure holistic KPIs are being met and complementary media strategies and plans are developed to drive stronger media results.

  • Partner closely with Sales, Content, Brand, and data engineering teams to identify opportunities and challenges; develop commercially minded marketing approaches that deliver business results.

Qualifications

  • 5-7 years in media planning and execution for a consumer-facing brand.

  • Fluency in media tactics and channels — Search, Display, Video — including hands-on-keyboard experience in retail search consoles and DSPs.

  • Amazon Search, Amazon DSP, and Amazon Marketing Cloud experience a must.

  • Experience managing a media budget across forecasting, execution and through reconciliation processes.

  • Background in partnering with 3P API partners & connections between multiple data ecosystems preferred.

  • Experience building cross tactical media strategies to drive omnichannel performance results at retail.

  • Understanding of Advanced Analytics approaches and methodologies, inclusive of MTA, MMM, and lift studies.

  • Strong collaboration skills, with experience working in highly matrixed environments.

  • Strong communication skills; the ability to distill complex information into clear, actionable direction for the team and stakeholders.

Similar jobs