Cobrand Acquisitions Product Manager - Vice President

Job Responsibilities

• Define product strategy and a multi-year roadmap for acquisition and onboarding capabilities across the Partner Card portfolio.
• Own end-to-end delivery from discovery through launch and iteration, including problem statements, requirements, user stories, dependencies, and release readiness.
• Apply credit card and payments expertise to inform prioritization across application flows, identity and verification considerations, account setup, fulfillment, digital provisioning, and downstream handoffs.
• Lead cross-functional execution with Technology, Operations, Risk, Legal, Compliance, Marketing, and Data and Analytics partners to deliver secure, compliant experiences.
• Identify and optimize acquisition funnel and early-life onboarding levers tied to profitability outcomes (for example: cost to acquire, activation, early spend, credit quality, attrition, and lifetime value).
• Establish measurement and reporting, including key performance indicators, dashboards, experiments, and ongoing optimization based on results.
• Drive customer experience improvements through journey diagnostics, research, and usability testing, translating insights into prioritized changes.
• Partner with cobrand stakeholders and, when applicable, external partners to align priorities, requirements, and delivery timelines.
• Lead and develop a small team, setting goals, coaching performance, and establishing standards for execution and stakeholder communication.
• Run an iterative delivery operating rhythm, including backlog refinement, sprint planning, daily check-ins, sprint reviews, and retrospectives.
• Provide production oversight for owned capabilities, including triage and prioritization of incidents, defects, and enhancements.

Required Qualifications, Capabilities, And Skills

• 8+ years of relevant experience in credit card and/or payments product management at an issuer, network, or consulting firm supporting card and payments clients.
• Demonstrated depth in end-to-end digital card acquisition and onboarding, including application experience, conversion optimization, activation, and early engagement.
• Proven ability to set product strategy, build roadmaps, and communicate tradeoffs and business cases to senior stakeholders.
• Proven delivery leadership across complex, cross-functional initiatives from discovery through launch and sustained performance.
• Strong understanding of new account profitability and growth drivers, including acquisition economics, activation, early spend, credit quality, attrition, and lifetime value.
• Strong analytics discipline, including funnel measurement, experimentation, and translating data into product decisions.
• Experience partnering with engineering teams on application programming interface-based solutions and data integrations, including defining requirements and data needs.
• People leadership experience managing and developing a small team and establishing an effective delivery operating model.
• Strong stakeholder management skills, with the ability to influence across technology, risk, operations, marketing, and partner-facing teams.

Preferred Qualifications, Capabilities, And Skills

• Experience operating in partner-influenced roadmaps and joint planning environments.
• Proficiency with Agile tooling for backlog and sprint management (i.e., Jira).
• Comfort balancing customer experience, risk and controls, partner requirements, and delivery complexity in prioritization decisions.
• Strength in translating customer research and usability insights into clear, prioritized product changes.
• Experience establishing dashboards and operating routines that drive accountability to measurable outcomes.