CMO (Fractional/ Interim)

About the role

A rapidly growing direct-to-consumer consumer products company is seeking an experienced and strategic Chief Marketing Officer (CMO) to lead and scale its marketing organization. This executive leader will be responsible for driving customer acquisition, retention, brand growth, and revenue performance across all digital channels. The ideal candidate is an innovative, data-driven marketing executive with a strong track record of scaling e-commerce brands, building high-performing teams, and developing omnichannel marketing strategies that deliver measurable business results. This role offers the opportunity to influence company strategy, accelerate growth, and shape the future of a nationally recognized consumer brand.

Responsibilities

• Develop and execute a comprehensive omnichannel marketing strategy aligned with business growth objectives.
• Own customer acquisition, retention, customer lifetime value, and revenue performance metrics.
• Lead annual planning, forecasting, budgeting, and performance reporting processes.
• Create scalable marketing systems that improve profitability and maximize return on marketing investment.
• Serve as a key member of the executive leadership team, contributing to company-wide strategic initiatives.
• Lead direct-to-consumer marketing initiatives across all digital channels.
• Oversee paid media strategies across platforms including Meta, Google, TikTok, streaming/CTV, affiliate, influencer, and emerging channels.
• Drive lifecycle marketing efforts, including email marketing, SMS marketing, retention campaigns, customer segmentation, and automation strategies.
• Optimize conversion rates, average order value (AOV), and overall customer experience throughout the digital journey.
• Utilize analytics, attribution models, and customer insights to inform strategic decision-making.
• Collaborate with operations, finance, and product teams to align demand generation, inventory planning, and promotional strategies.
• Support and expand marketplace growth initiatives, including Amazon and other third-party sales channels.
• Oversee marketplace advertising, product visibility, promotions, and listing optimization.
• Ensure marketplace strategies align with broader brand and revenue objectives.
• Establish and maintain a compelling brand presence across all customer touchpoints.
• Lead creative direction, campaign development, and storytelling initiatives.
• Oversee product launches, seasonal campaigns, and integrated marketing efforts.
• Ensure consistent brand positioning while identifying opportunities for market differentiation.
• Build, mentor, and lead a high-performing, results-oriented marketing organization.
• Establish KPIs, accountability measures, and professional development programs.
• Foster a culture of innovation, collaboration, and continuous improvement.
• Partner closely with executive leadership to support organizational growth and scalability.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field; MBA preferred.
• 10+ years of progressive marketing leadership experience with a significant focus on e-commerce and direct-to-consumer environments.
• Proven success scaling high-growth consumer brands and driving substantial revenue growth.
• Hands-on experience with leading e-commerce platforms such as Shopify or comparable ecosystems.
• Strong expertise in performance marketing, customer acquisition, retention marketing, email automation, and SMS marketing.
• Experience managing large-scale paid media budgets with accountability for ROI and revenue outcomes.
• Strong analytical capabilities, including forecasting, budgeting, attribution modeling, and performance analysis.
• Demonstrated success building and leading high-performing marketing teams.
• Exceptional leadership, communication, and executive presentation skills.
• Ability to work onsite in Scottsdale, Arizona.

Qualifications

• Experience with Amazon Seller Central and marketplace growth strategies.
• Background in consumer products, retail, lifestyle brands, or other high-growth direct-to-consumer organizations.
• Experience leading brand transformations, category expansion, or rapid scaling initiatives.
• Familiarity with marketing automation, CRM platforms, customer segmentation, and advanced analytics tools.