CMO Chief Marketing Officer

Executive Marketing & Strategy Develop and execute marketing strategy across Ed Voyles CDJR new and pre-owned departments Plan and manage monthly, quarterly, and annual marketing initiatives. Align marketing efforts with goals, inventory levels, sales objectives, and business growth initiatives. Identify opportunities for lead generation, market expansion, brand awareness, and customer retention. Vendor & Agency Management Serve as primary point of contact for all marketing vendors and partners. Manage relationships, strategy calls, reporting, troubleshooting, project Implementation, And Performance Reviews With DealerOnStreamWeDriveLotLinxWork Truck SolutionsAdvertising PartnersPromotional VendorsSponsorship Partners Coordinate vendor projects, deadlines, budgets, approvals, and accountability. Website Management & Digital Presence Oversee all website strategy, content, promotions, updates, and customer experience improvements. Manage website launches, redesigns, SEO implementation, and conversion optimization. Coordinate inventory merchandising strategy and landing page development. Troubleshoot website issues and oversee implementation with website providers. Advertising & Lead Generation Oversee SEM, SEO, paid search, social advertising, retargeting, display advertising, and lead generation efforts. Monitor campaign performance, ROI, budgets, and monthly reporting. Analyze competitor activity and market trends. CRM, Retention & Customer Communication CRM marketing initiatives through DriveCentric. Develop customer email campaigns, lead nurture campaigns, service retention campaigns, and follow-up strategies. Support AI implementation and customer communication processes. Review lead performance and customer engagement opportunities. Content Creation & Creative Direction Write and develop:Sales campaignsService campaignsEmail campaignsWebsite contentSEO contentSocial media contentPromotional messagingVideo concepts and scripts Direct creative assets, signage, advertising materials, and promotional campaigns. Maintain brand consistency across all companies. Social Media & Reputation Management Manage content strategy across Facebook, Instagram, TikTok, YouTube, LinkedIn, and Google Business Profiles. Coordinate content creation, photography, video production, and community engagement. Monitor online reputation and customer feedback. Community Relations & Sponsorships Develop and manage community partnerships, sponsorships, and outreach programs. Lead planning, promotion, logistics, and execution for:JeepFestTeacher of the Year ProgramsFleet Event - Touch a TruckCustomer Events/Community Activations Coordinate vendors, signage, marketing materials, budgets, and promotional efforts. Fleet, Commercial & Special Projects Support fleet and commercial vehicle marketing initiatives in Monthly newsletter Coordinate Work Truck Solutions marketing efforts. Promote TG316 Custom Builds and specialty inventory. Reporting & Performance Analysis Review and analyze:Website trafficLead generationAdvertising performanceSEO performanceCRM performanceCampaign ROI Provide recommendations and strategic insights to leadership