CMO
About the role
The Chief Marketing Officer (CMO) is a seat at the executive table at Just Ingredients, a health and wellness e-commerce company. This role reports directly to the CEO and is one of the most closely partnered positions in the company.
Responsibilities
Report directly to the CEO and serve as the most closely partnered marketing leader in the company — operating with a high degree of trust, alignment, and shared ownership of the brand’s vision and growth trajectory.
Collaborate daily with the CEO on brand direction, messaging, educational content, podcast strategy, and the broader vision for how Just Ingredients communicates its mission and values to the world.
Translate the CEO’s vision and voice into scalable marketing strategies, content programs, and brand campaigns that resonate authentically with the Just Ingredients community.
Own and drive the company’s overall marketing vision, strategy, and roadmap in alignment with the CEO and executive leadership team.
Build, lead, and develop a high-performing marketing organization across brand, digital, social, paid media, partnerships, and retail — setting clear goals, accountability structures, and a culture of excellence.
Serve as the brand’s senior marketing voice in board, investor, and cross-functional executive conversations.
Establish and manage the full marketing budget, allocating resources with precision to maximize return across all channels and initiatives.
Define and own marketing KPIs, reporting cadences, and performance frameworks that keep the organization aligned and moving forward.
Requirements
Deep expertise across brand, digital, social, paid media, partnership marketing, and retail and wholesale channel development.
A proven track record of building loyal communities and driving meaningful revenue growth in the direct-to-consumer and CPG space.
Strong alignment with Just Ingredients’ mission and values.
Experience leading a high-performing marketing organization.
Ability to translate business objectives into integrated marketing strategies that deliver measurable growth across customer acquisition, retention, and lifetime value.
Strong chemistry and genuine alignment with the CEO’s vision and leadership style.
Qualifications
Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
10+ years of experience in marketing, with 5+ years in a leadership role.
Proven track record of building and scaling successful marketing strategies and campaigns.
Experience in developing and executing marketing programs across multiple channels.
Strong understanding of digital marketing principles and technologies.
Excellent communication and interpersonal skills.
Ability to work collaboratively with cross-functional teams.
Passion for health and wellness and a commitment to Just Ingredients’ mission.
Skills
Data-driven decision-making.
Strategic thinking and ability to think at the highest levels.
Strong project management and organizational skills.
Ability to build and lead a high-performing team.
Experience with brand management and brand strategy.
Understanding of consumer behavior and market trends.
Experience with digital marketing tools and platforms.
Ability to manage a large marketing budget.
Benefits
Competitive compensation package, including a base salary of $225,000 to $275,000 (based on experience), health insurance, retirement benefits, and professional development opportunities.
Pay
$225,000 to $275,000 (based on experience)
Schedule
Full-time – Exempt