Clinical Sales & Marketing Representative

Responsibilities

• Establishes relationships with existing local contracts and referral sources.
• Grows existing referring accounts.
• Mets/exceeds call schedule requirements.
• Brands the market.
• Conducts lunch and learn opportunities with referral sources.
• Maintains customer database (CRM) with any updates.
• Maintains referring physician expense log.
• Distributes and collects, analyzes and responds to physician satisfaction surveys.
• Promotes public relations with doctors (change to referring physicians) and other clients (e.g. lunches, Christmas and Holiday gifts, etc.).
• Identifies, prospects, and sells imaging services to local IPA’s, HMO’s, medical groups, and referring physicians through lead generation, cold calling, and regular visits to potential and existing clients in efforts to grow territory and increase company revenue.
• Stays abreast of competitor activities and the marketplace.
• Establishes relationships with prospective local contracts and referral sources.
• Plans and arranges daily activities and sales calls.
• Researches, attends and/or hosts community outreach events to promote facility services and bring new business development (E.g. host CME Lectures, networking events, attend and/or participate in healthcare events, lunch and learn, targeted campaigns).
• Distributes and develops marketing materials (e.g. flyers, mailers, fax blasts) and ensures that all existing materials are up-to-date (if applicable).
• Promotes new service, hours, radiologist, equipment, site specific programs.
• Works with web team to develop and maintain market visibility through web presence, social media and media attention.
• Continuously grows clinical knowledge to conduct clinical sales calls and clinically targeted campaigns to referring community.
• Continuously seeks for new ways to grow volume to assigned centers (new contract opportunities, build relationships with non-traditional referral sources-i.e. College and Universities Athletic Directors).
• Stays abreast of referral patterns.
• Updates DOS and local regional/site operations management of any applicable changes or issues (e.g. modality volume drops).
• Compiles and frequently reviews volume trends and marketing plans to ensure specific marketing goals are attained.
• Aids with special projects as needed.
• Understands how to pull trending data and then utilize in a sales call planning.
• Provides customer service to existing contracts (including managed care organizations), physicians, medical offices, IPA’s and other contracted accounts.
• Identifies and resolves service issues in relation to referring physicians, their staff, and patients.
• Functions as a liaison between operations management, corporate management, and radiologists to ensure timely turnaround of service issues and/or concerns.
• Practices effective communication in all aspects of one’s performance representing accurate and appropriate information in a reliable manner.
• Remains proactive in relaying such information to immediate supervisor or DOS or Site Manager, Regional Manager and VP of Operations (If applicable) regarding issues, concerns, and activities in territory that may involve them or require their effort.
• Keeps your immediate supervisor or DOS or Site Manager, Regional Manager and VP of Operations (If applicable) informed of your marketing plan for the day, ensuring communication in your daily agenda and objectives.
• Participates in all sales meetings to discuss issues, concerns, ideas, and/or developments.
• Demonstrates to be reliable, responsible and dependable.
• Maintains satisfactory personal attendance in accordance and communicates absence and schedule variances to immediate supervisor or DOS or Site Manager, Regional Manager and VP of Operations (If applicable).
• Logs calls in CRM on a daily basis.
• Prepares and submits all weekly and monthly reports in a quality and timely manner.
• Attends corporate meetings, training, and webinars.

Requirements

• Bachelor’s degree/diploma in Marketing or a related field or two to three years related experience or training; or equivalent combination of education and experience.
• Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community.
• Ability to effectively present information to top management, public groups, and/or boards of directors.
• Good marketing/sales competencies including good communication and interpersonal skills, results orientation, customer orientation, strategic thinking and personal credibility.
• Intermediate knowledge in Word, Excel, Outlook and Internet.

Qualifications

• Passionate about patient care and exercise sound judgement.
• Ability to remain professional in all situations.
• Structured work-approach, understands complex problems and prioritizes work in a fast-paced environment.

Skills

• Effective and professional communication, interpersonal skills and respect with patients, guests & colleagues.

Benefits

• Comprehensive Medical, Dental and Vision coverages.
• Health Savings Accounts with employer funding.
• Wellness dollars.
• 401(k) Employer Match.
• Free services at any of our imaging centers for you and your immediate family.

Pay

Pay Range: $70,304.00.00 - $75,000.00 per year