Client Services CFO - Consumer Products

You’ll build and own a portfolio of venture-backed B2B companies generating $3–5M in annual revenue, supported by FP&A leverage, operational infrastructure, and strong delivery teams. This model makes managing 20–40 clients not just possible, but profitable.What Embedded MeansFirst, you’re embedded with clients: attending leadership meetings, supporting board prep, and earning trust and access that traditional providers never achieve. Second, you’re embedded at Propeller: operating within shared standards, technology, and data—contributing to a team that has your back. This is a role for builders who want to be part of something bigger, not lone wolves.You’ll act like an MD at a professional services firm—owning relationships and strategy while leveraging teams and systems designed to scale.This is an equity-track role for someone ready to build something that compounds. It’s foundational work—and it’s the future. Who We AreFounded nearly 17 years ago, Propeller helps high-growth companies navigate the financial challenges that follow institutional funding. Today, 250+ professionals across three continents serve as the embedded finance and accounting partner to 1,300+ clients across Consumer, Technology, Blockchain, and Business Services.Our teams integrate deeply into client operations through multi-year partnerships—joining leadership meetings, supporting board prep, and advising CEOs and CFOs. With our Financial Operating Platform—combining expert judgment, precise accounting, data infrastructure, and AI-enabled insights through the Propeller Intelligence Engine (PIE)—we transform finance into a strategic growth function. What Makes This Role DifferentMost fractional CFOs operate solo and are capped by their own bandwidth. At Propeller, you own client relationships and strategic advisory work while leveraging analysts, controllers, and accounting teams for execution. That’s how a 20–40 client portfolio and $3–5M in annual revenue becomes realistic—within a shared system of standards, technology, and accountability.This role requires excellence across three dimensions:Rainmaker – You own the full B2B sales cycle: prospecting, pitching, negotiating, and closing.Strategic Partner – You serve as a CFO-level advisor, translating financial data into strategic insight that drives decisions.Team Leader – You build and lead engagement teams, delegate effectively, and ensure consistent quality. What This Role RequiresSales DNA + Financial CredibilityYou enjoy business development and proactively build relationships. Exceptional delivery matters—but growth requires intentional sales effort.Executive Presence + Strategic ImpactYou command respect in boardrooms, communicate clearly, and deliver hard messages with confidence.Team-Oriented, Standards-Driven LeadershipYou work within shared systems, delegate instead of doing everything yourself, and contribute to collective intelligence.Builder MentalityYou’re energized by building portfolios, teams, and reputation—balancing multiple clients with disciplined execution. Key ResponsibilitiesBusiness Development & Portfolio Growth• Own the full B2B sales cycle from outreach to signed engagement• Build pipeline through networking, referrals, and strategic outreach• Develop compelling proposals and expand within existing accountsStrategic Advisory & Client Management• Serve as primary CFO advisor and relationship owner• Lead strategic financial discussions and board prep• Identify opportunities for deeper engagement and service expansionTeam Leadership & Delivery• Build and lead U.S. and international engagement teams• Delegate FP&A, accounting, and controller work effectively• Ensure quality, timeliness, and continuous improvementPortfolio P&L Ownership• Own portfolio financial performance and profitability• Optimize margins, utilization, and resource allocationPlatform & Intelligence• Leverage PIE and Propeller’s data platform for differentiated insight• Document workflows and contribute to institutional knowledge Required ExperienceMust Haves • CPA and/or MBA preferred• 12+ years in finance/accounting, including 5+ years in CFO or senior leadership roles• Proven B2B business development track record• Multi-client or consulting background strongly preferred• Experience serving B2B companies with $5M–$100M+ in revenue• Experience building and leading high-performing teamsIndustry Expertise (one or more) • DTC / E-commerce (CAC, LTV, channel economics, fulfillment, Shopify/Amazon)• CPG (trade spend, inventory, COGS, promotions, retail margins)• Omnichannel / Brand (DTC vs. wholesale mix, inventory turns, margin management)Mindsets • Relationship-driven and systems-oriented• Entrepreneurial and comfortable with ambiguity• Technically curious, including AI-enabled tools Role Details & BenefitsJob Title: CFO, Consumer Products PracticeReports To: Managing DirectorLocation: Remote-flexible with occasional travelCompensation: $240,000–$300,000 base plus bonus, benefits, and 401(k) matchBenefits: Generous PTO and holidays, comprehensive health/dental/vision, disability and life insurance, HSA contribution, paid family leave, remote work, and professional development support.DEI StatementPropeller Industries is an equal opportunity employer committed to building a diverse, inclusive workplace. We encourage candidates of all backgrounds to apply if they share our passion for helping entrepreneurs build great companies.