Client Marketing - Marketing Specialist

About the role

We are seeking a marketing professional to join our dynamic team. This role requires a tactical, execution-focused individual who can drive customer-first, integrated marketing campaigns and initiatives.

Responsibilities

• Deliver marketing execution on-time, on-quality, and on-strategy within assigned areas
• Collaborate with the client marketing, marketing strategy, and creative services teams to execute marketing campaigns and tactics
• Be the "go-to" expert in your assigned areas, including process, tool, and technology related to assigned areas
• Help onboard new team members to learn assigned areas, including being a resource and guide for support
• Submit creative requests for projects via a digital workflow tool to the creative team
• Provide edits to completed designs as needed
• Provide copy development support to the creative team for marketing materials
• Manage workflow, review cycles, and approvals of marketing materials from multiple internal and external parties
• Implement, update, and manage assigned tactics, including content creation, basic template design/updates, call-to-action, landing page form/development, workflow automation, A/B testing, and metrics reporting
• Collaborate with the creative team as needed
• Create strong cross-functional relationships with marketing and other peers to foster shared learning and leverage best practices
• Serve as a point of contact and support to internal customers and lead communications and management for tactics
• Mentor other team members in your areas of expertise
• Identify and implement better, faster, smarter, and higher quality ways of executing with assigned areas and channels
• Contribute to a positive, creative, fast-paced, and innovative marketing team environment

Requirements

• Bachelor’s degree from an accredited college or university in marketing, communications, business, or a related field
• 3-5 years related experience in marketing, communications, or related fields
• Must be able to handle a wide variety of work and work in a fast-paced environment
• Strong written and verbal communication skills
• Ability to raise issues and lead project management of tactical elements of integrated campaigns
• Ability to analyze and interpret data and solve practical problems
• Knowledge of mathematical concepts such as fractions, percentages, and ratios
• Proficient in Microsoft Office suite, specifically Word, Excel, PowerPoint, and Outlook
• Paid search, SEO, social media, and email marketing tactical experience desired
• A working knowledge of marketing software such as Hubspot, Salesforce Marketing Cloud, Google Analytics, Google Ads, etc. is required
• Certifications in marketing platforms such as Hubspot, Salesforce Marketing Cloud, and Google Analytics strongly preferred
• Willingness to travel up to 10%

Position Requirements

• Education and Experience: Bachelor’s degree from an accredited college or university in marketing, communications, business or a related field. 3-5 years related experience in marketing, communications or related fields.
• Required Skills, Knowledge and Abilities: Must be able to handle a wide variety of work and work in a fast-paced environment. Strong written and verbal communication skills. Ability to analyze and interpret data and solve practical problems. Knowledge of mathematical concepts such as fractions, percentages, and ratios. Proficient in Microsoft Office suite, specifically Word, Excel, PowerPoint and Outlook. Paid search, SEO, social media and email marketing tactical experience desired. A working knowledge of marketing software such as Hubspot, SalesForce Marketing Cloud, Google Analytics, Google Ads, etc. is required. Certifications in marketing platforms such as Hubspot, Salesforce Marketing Cloud and Google Analytics strongly preferred. Willingness to travel up to 10%.