Jobs · Marketing · New Jersey

Client Marketing

TIAA · Iselin, NJ · 3 wk ago
Marketing$99k–$129k/yrFull-time

About the role

This role is ideal for someone who thrives at the intersection of project management and marketing strategy. You are deadline-driven, detail-oriented, and energized by cross-functional collaboration, with a passion for end-to-end campaign execution and have an analytical mindset for translating campaign metrics into actionable insights.

Responsibilities

  • Manage the execution of Go-To-Market plan deliverables, including defining requirements, coordinating timelines, removing roadblocks, and facilitating the hand-off between teams for execution.
  • Establishes and maintains strong working relationships and collaboration with sales organization and business partners.
  • Contributes to journey mapping for their respective audience segmentation – including identifying gaps, pain points, positive experiences, and identifying opportunities for future state needs.
  • Leads campaign execution working closely with Creative, Marketing Automation, Analytics, and Legal and Compliance.
  • Understands departmental measurements and KPIs based on overall business goals.
  • Provides tactical and custom marketing support aligned with Client marketing support model in partnership with functional areas of marketing.
  • Synthesize campaign performance data into meaningful, decision-ready insights that help the team understand what's working, what isn't, and where to invest next.

Requirements

Educational Requirements: University (Degree) Preferred

Work Experience: 3+ Years Required; 5+ Years Preferred

Physical Requirements: Sedentary Work

Career Level:

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