Client Marketing Associate

About the role

The Marketing Senior Associate is a member of the Americas Client Marketing team which develops and executes comprehensive marketing strategies supporting Nuveen's institutional and wealth distribution goals. This role supports the execution of strategic conference and event programs in partnership with third-party strategic partners, Marketing, and Distribution. This position emphasizes conference execution excellence, cross-functional coordination, and tactical marketing support to maximize event connectivity and return-on-investment. By utilizing traditional as well as dynamic methods, such as social media promotion, attendee list management, and data-driven reporting, this job ensures activities and events are on brand, strategically valuable to the organization, and deliver high-quality engagement opportunities to the institutional and wealth sales organizations.

Responsibilities

• Serves as primary liaison between internal stakeholders and external distribution partners to ensure seamless event collaboration and alignment with organizational objectives.
• Coordinates across sales distribution and investment teams to secure conference speakers, panelists, and sales attendees for third-party strategic partnership events.
• Manages pre-event, during-event, and post-event execution to maximize attendee connectivity, engagement, and overall event ROI.
• Coordinates conference lists (pre-event and post-event) for matching and sharing with distribution partners to optimize client engagement opportunities.
• May interact directly with clients and partners in support of event objectives; limited travel may be required for on-site event support.
• Coordinates tactical marketing deliverables including promotional materials, branded content, and communication templates to support conference initiatives.
• Creates social media deliverables and templates for conference promotion across digital channels to drive awareness and attendance.
• Coordinates materials across Product Marketing partners to ensure product and content alignment to organizational goals.
• Manages conference lists for matching for pre-event preparation and post-event follow-up activities.
• Partners closely with marketing and distribution analytics teams for conference lead generation measurement and determination of return-on-investment.
• Incorporates a data-driven approach to measure event performance, attendee engagement, and marketing effectiveness.
• Reports conference specifics and outcomes to central reporting systems for enterprise transparency and strategic planning.
• Provides tactical and custom marketing support aligned with Client Marketing support model in partnership with functional areas of marketing.
• Uses and assists with the creation of projects through Workfront.
• Partners with Centers of Excellence for conference systems and processes to enhance conference results, such as Learning and Development training of distribution and alignment to cross-division training and expectations.
• Establishes and maintains strong working relationships and collaboration with marketing partners, sales organization, and business partners.
• Supports additional event-specific needs and marketing initiatives as they arise to support the broader Americas client marketing agenda.
• Helps identify ideas and opportunities for future state needs related to acquiring, developing, and retaining clients through events and strategic partnerships.
• Monitors market conditions and consumer behavior to improve the client experience and maximize marketing campaign effectiveness.

Qualifications

• University (Degree) Preferred
• No Experience Required
• Physical Requirements: Sedentary Work
• Career Level 5IC

Skills

• Audience Insights
• Budgeting
• Campaign Management
• Differentiates Value Proposition
• Influence
• Lead and Demand Generation
• Marketing Analytics
• Marketing Channels
• Marketing Strategic Planning
• Prioritizes Effectively
• Relationship Management

Pay

Base Pay Range: $55,100/yr - $80,800/yr. Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans).

Benefits

The organization offers a comprehensive Total Rewards package designed to make a positive difference in the lives of associates and their loved ones. Benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being.