Client Account Manager II (tvScientific)

About the role

Lead and manage a portfolio of key enterprise client accounts, spanning various industries including retail, leisure, and tech-adjacent sectors. Launch, serve, and optimize campaigns for clients, ensuring maximum ROI and campaign success for specific client goals. Proactively pick up the phone and engage in meaningful conversations with customers about digital media, including CTV advertising. Develop and execute strategic account plans to drive revenue growth, retention, and expansion opportunities within existing client accounts. Identify and capitalize on upsell and cross-sell opportunities, leveraging your digital media and advertising experience to maximize revenue potential. Collaborate closely with internal teams, including sales, product, and support, to ensure seamless execution of client campaigns and initiatives. Monitor and analyze campaign performance metrics, providing insights and recommendations to optimize client campaigns and drive superior results. Act as a trusted advisor to clients, providing expert guidance, industry insights, and best practices to help them achieve their advertising objectives. Stay informed about industry trends, market dynamics, and competitive landscape to anticipate client needs and proactively address challenges.

Responsibilities

• Lead and manage a portfolio of key enterprise client accounts, spanning various industries including retail, leisure, and tech-adjacent sectors.
• Leverage your expertise in performance marketing and CTV advertising to deliver exceptional value to our clients, exceeding revenue targets, and contributing to the overall growth and success of our organization.
• Proactively pick up the phone and engage in meaningful conversations with customers about digital media, including CTV advertising.
• Develop and execute strategic account plans to drive revenue growth, retention, and expansion opportunities within existing client accounts.
• Identify and capitalize on upsell and cross-sell opportunities, leveraging your digital media and advertising experience to maximize revenue potential.
• Collaborate closely with internal teams, including sales, product, and support, to ensure seamless execution of client campaigns and initiatives.
• Monitor and analyze campaign performance metrics, providing insights and recommendations to optimize client campaigns and drive superior results.
• Act as a trusted advisor to clients, providing expert guidance, industry insights, and best practices to help them achieve their advertising objectives.
• Stay informed about industry trends, market dynamics, and competitive landscape to anticipate client needs and proactively address challenges.

Requirements

• 4+ years in sales or account management in the digital advertising or performance marketing industry.
• Strong understanding of the digital media and advertising landscape, with experience talking to customers about digital media, including CTV advertising.
• Experience with digital media platforms, MMPs, or supporting tools, working with major agencies.
• Strong comfortability with data, with the ability to analyze campaign performance metrics and provide actionable insights.
• Curious mindset with a propensity to ask a lot of questions and seek opportunities for growth.
• Exceptional communication and interpersonal skills, with the ability to build rapport, influence stakeholders, and navigate complex client relationships.
• Comfortable picking up the phone and engaging in conversations with customers about digital media.
• Strategic thinker with the ability to develop and execute account plans, identify opportunities, and drive initiatives to achieve business objectives.
• Results-driven and customer-focused, with a passion for delivering exceptional service and value to clients.
• Highly relationship-driven, with the ability to foster strong partnerships across client and cross-functional teams.
• AI-first workflow: Comfortable using AI tools to speed up analysis, reporting, and account planning while validating outputs against source-of-truth data.

Qualifications

• Bachelor's degree in business, marketing, advertising, or related field.
• Experience working with enterprise-level clients or agencies, managing complex accounts and large budgets.
• Certifications or training in digital advertising platforms, performance marketing, or related disciplines.

Skills

• Strong understanding of digital media and advertising.
• Experience with digital media platforms and MMPs.
• Data analysis and interpretation skills.
• Effective communication and interpersonal skills.
• Ability to build and maintain strong client relationships.
• Proficiency in using AI tools for account insights and optimization.

Benefits

Not specified.

Pay

$75,242—$154,911

Schedule

Not specified.