City Cast Twin Cities - Audience Development Manager

City Cast is seeking a highly creative and capable marketing professional with a strong local network to help City Cast Twin Cities grow its audience and engage its fans.

About the role

The Audience Development Manager will develop and execute a local marketing strategy across partnerships, sponsorships, PR, social media, out-of-home, and beyond. Our ideal candidate loves getting out in the city and has a keen sense of the local brands, events, and cultural moments that City Cast Twin Cities should tap into to expand and ignite its fan base.

Responsibilities

• Collaborate with City Cast’s central marketing team to develop and execute a localized marketing plan and budget that includes partnerships, sponsorships, PR, social, and other proven tactics.
• Conceive creative, out-of-the-box marketing ideas, test them, and capture their impact.
• Ideate on swag or merch for membership or marketing campaigns as needed.
• Serve as the local keeper of the marketing calendar, ensuring the team is ready to execute across all platforms at key campaign moments.
• Work with the Executive Producer to identify regular opportunities to weave members into content across platforms.
• Work with the HQ membership team to develop special local member incentives, such as locally designed artist prints.
• Develop creative ideas for attracting, engaging, and retaining members.
• Work with the Executive Producer to develop the social media strategy and content plan across Instagram, TikTok, YouTube, and Reddit.
• Handle all marketing and engagement aspects of the local social media strategy.
• Coordinate with the central marketing team to execute giveaways and influencer campaigns.
• Attend IRL events on City Cast’s behalf, ensuring brand visibility and consistency with the style guide.
• Collaborate with the local Sales Executive to identify potential partnerships that blend sales and trade for mutual benefit.
• Adapt national creative campaigns for local audiences across platforms.
• Collect and create local content for the marketing team to use in digital ads promoting City Cast Twin Cities.
• Manage local PR outreach, building relationships with other local media outlets.
• Plan and execute at least four member events per year with support from the HQ membership team.
• Manage local membership campaign execution, ensuring strong and compelling messaging across podcast, newsletter, and social.
• Serve as the primary point of contact with the City Cast Twin Cities membership base, engaging and activating members at events and in a closed chat group.
• Drive social community engagement daily across all platforms, including monitoring and responding to comments and DMs on IG, TT, Spotify, YouTube, Reddit, and other key touchpoints.
• Monitor all local, audience-facing platforms and touchpoints to ensure consistency with City Cast’s brand, voice, and overarching marketing strategy.
• Track, analyze, and share social performance and growth metrics.

Requirements

• 3+ years of experience in marketing or audience engagement, ideally in a media or editorial environment.
• Deep familiarity with leading social platforms, with experience creating successful content and audience strategies for them.
• Deep knowledge of Twin Cities local culture, institutions, events, influencers, and online communities.
• Strong writing and voice skills—you know how to sound human, engaging, and on-brand.
• High level of organization, planning, and project management skills.
• A natural brand evangelist and community builder who is energized by making connections and getting out in the city.

Benefits

The Audience Development Manager will report to the Executive Producer of City Cast Twin Cities. This is a full-time position with excellent benefits.

Pay

Annual salary range: $70,000 - $90,000, depending on experience.

Schedule

You must be local to the Twin Cities, though work will be primarily remote.

About City Cast

We're a network of one-of-a-kind, daily local news podcasts in cities around the country, accompanied by a daily email newsletter and website that keeps you in the know about what's happening in your community. Currently available in Chicago, Denver, Salt Lake City, Pittsburgh, Las Vegas, DC, Philly, Portland, Madison, Nashville, Austin, Seattle, and the Twin Cities. City Cast is the smartest, easiest way to connect with the place you live and love.