Chief Revenue Officer

About the role

We are seeking a Chief Revenue Officer (CRO) to own total revenue performance across every channel at Gabriella White (Retail, Wholesale (Dealers and Designers), Contract/Commercial, and Retail Licensees).

Responsibilities

• Own the revenue P&L across Retail, Wholesale, Contract/Commercial, and Retail Licensees, driving margin discipline alongside aggressive top-line growth.
• Develop and execute an integrated, fully budgeted revenue strategy across all channels, geographies, and customer segments.
• Partner with the CEO, President, Executive Chairman, and Executive Leadership Team to shape long-term growth initiatives, including omnichannel transformation, brand expansion, and national market penetration.
• Hold channel leadership accountable for performance across Retail, Wholesale, Contract/Commercial, and Licensee partnerships, engaging directly to close gaps and drive course corrections.
• Lead the licensee network expansion, from identifying high-potential markets to signing and opening new locations.
• Define the strategic framework for how the field sales organization is structured, deployed, and measured, maintaining executive oversight of the commercial field expense budget.
• Own the accuracy and integrity of revenue forecasting across all channels, establishing the methodology and cadence the organization plans against.
• Set the strategic framework for account segmentation, prioritization, and management, ensuring resources go where they create the most value.
• Champion a data-first, technology-enabled revenue organization, driving CRM adoption, advanced analytics, and AI across forecasting, lead scoring, pipeline prioritization, and pricing.
• Set the strategy and investment priorities for wholesale markets (High Point, Dallas, Atlanta, Las Vegas, Casual Market Atlanta) and Contract/B2B trade shows, ensuring every appearance is tied to measurable revenue outcomes.
• Direct the company's real estate and site selection strategy for retail and wholesale showroom locations, including AI-assisted market analysis.
• Drive alignment between Sales and Marketing on go-to-market strategy, trade programs, and shared growth metrics.
• Serve as the senior commercial voice in product development, ensuring new collections are shaped by market trends and field intelligence.
• Set the standard for world-class customer experience across every channel, treating retention and lifetime value as core commercial metrics.
• Recruit, develop, and lead a high-performing revenue organization built on accountability and a relentless commitment to winning.

What You Do

Own the revenue P&L across Retail, Wholesale, Contract/Commercial, and Retail Licensees, driving margin discipline alongside aggressive top-line growth.

Develop and execute an integrated, fully budgeted revenue strategy across all channels, geographies, and customer segments.

Partner with the CEO, President, Executive Chairman, and Executive Leadership Team to shape long-term growth initiatives, including omnichannel transformation, brand expansion, and national market penetration.

Hold channel leadership accountable for performance across Retail, Wholesale, Contract/Commercial, and Licensee partnerships, engaging directly to close gaps and drive course corrections.

Lead the licensee network expansion, from identifying high-potential markets to signing and opening new locations.

Define the strategic framework for how the field sales organization is structured, deployed, and measured, maintaining executive oversight of the commercial field expense budget.

Own the accuracy and integrity of revenue forecasting across all channels, establishing the methodology and cadence the organization plans against.

Set the strategic framework for account segmentation, prioritization, and management, ensuring resources go where they create the most value.

Champion a data-first, technology-enabled revenue organization, driving CRM adoption, advanced analytics, and AI across forecasting, lead scoring, pipeline prioritization, and pricing.

Set the strategy and investment priorities for wholesale markets (High Point, Dallas, Atlanta, Las Vegas, Casual Market Atlanta) and Contract/B2B trade shows, ensuring every appearance is tied to measurable revenue outcomes.

Direct the company's real estate and site selection strategy for retail and wholesale showroom locations, including AI-assisted market analysis.

Drive alignment between Sales and Marketing on go-to-market strategy, trade programs, and shared growth metrics.

Serve as the senior commercial voice in product development, ensuring new collections are shaped by market trends and field intelligence.

Set the standard for world-class customer experience across every channel, treating retention and lifetime value as core commercial metrics.

Recruit, develop, and lead a high-performing revenue organization built on accountability and a relentless commitment to winning.