Chief Marketing Officer (TNF)

What Will You Do?

The Vice President of Global Marketing (CMO) leads The North Face’s global marketing organization and is a key member of the Senior Leadership Team (SLT). In this role, you will shape and influence the overall brand marketing strategy, including vision, purpose, positioning, brand essence, business model, and long-term growth priorities. You will define and lead a globally aligned brand marketing strategy that drives brand heat, consumer demand, and sustainable growth across regions, channels, and consumer segments. You are responsible for the global orchestration of all marketing efforts, including, but not limited to: brand, creative, social media & influencer, public relations, and sports marketing programs. You will ensure a consistent and compelling global brand appearance while enabling regional teams to execute with local relevance. You will lead and inspire a global team of marketing professionals, in partnership with the regional marketing teams, to create one unified, global brand marketing strategy that with influence regional execution to drive demand creation and achieve our financial objectives. You will report to the Global Brand President and serve as a key strategic partner to senior leadership. You will lead and inspire a high-performing global organization, fostering a culture of innovation, collaboration, accountability, and high performance.

Day-in-the-Life

• Define and lead a clear, differentiated global brand marketing strategy grounded in consumer insight, cultural relevance, and performance outcomes
• Ensure consistent brand storytelling across all regions, channels, and touchpoints
• Partner closely with regional marketing leaders (AMER, EMEA, APAC) to translate global strategy into locally relevant plans
• Establish clear ways of working, governance, and decision-making frameworks that enable speed, alignment, and accountability across global and regional teams
• Balance centralized direction with regional empowerment to unlock growth in international markets
• Build omni-channel marketing strategies and create seamless consumer journeys with DTC and membership at the center of an “always-on”
• Leverage AI, consumer insights, analytics, and emerging technologies to continuously improve marketing effectiveness and ROI
• Advance TNF’s digital transformation by embedding data, AI, and performance measurement into global marketing strategies
• Own The North Face’s continued leadership globally across both performance and lifestyle categories
• Own the budget management and allocation, Marketing Return on Investment (MROI) effectiveness and efficiency, investment management
• Continuously evaluate performance and reprioritize efforts based on market conditions and business needs
• Build, lead, and inspire a diverse, high-performing global marketing team
• Strengthen the marketing leadership bench and succession pipelines across the global team
• Foster a culture of inclusion, creativity, accountability, and continuous development

What Do You Need to Succeed?

• 10+ years in a senior executive role, leading a global, highly qualified, results-oriented marketing team
• Bachelor’s degree in a related field; MBA or equivalent preferred
• Proven success in building and executing global brand strategies that drive measurable growth and brand equity
• Superior understanding of consumer behavior, with a track record of using those insights to develop differentiated, winning strategies
• Deep experience partnering with regional teams to scale globally while executing locally
• Strong understanding of the global apparel, footwear, or related consumer industries
• Demonstrated ability to lead and adapt through change, transformation, and organizational complexity while maintaining business focus
• Significant experience in international markets, with the ability to navigate diverse cultures and lead a global team

Location Requirement

Denver, CO

Additional Skills Preferred

• Skilled at balancing global consistency with regional flexibility and autonomy
• Strong commercial acumen and a deep understanding of how marketing drives business performance
• Prowess in influencing senior stakeholders and driving alignment across product, merchandising, regional, and commercial teams
• Uses data and analytics to inform decisions and continuously optimize performance
• Strong track record of developing senior leaders and building diverse, high-performing teams
• Creates clarity, accountability, and empowerment across a global organization
• Able to build processes, governance, and operating models that enable speed and consistency across global teams
• Curious, forward-thinking, and comfortable leading through ambiguity and change
• Champions new ideas, emerging technologies, and test-and-learn approaches