Chief Marketing Officer CMO 15K

About the role

We are seeking a Chief Marketing Officer to join our team. This is a field-based position responsible for building and maintaining inpatient and outpatient referrals and admissions across multiple levels of care while complying with state and CMS rules and regulations.

Responsibilities

• Develop marketing strategy, supervise the marketing and strategy team, and manage client accounts within assigned hospital(s).
• Create quarterly and annual strategic plans; design and implement processes to support business growth through customer and market definition.
• Build and maintain inpatient and outpatient referrals and admissions, ensuring compliance with state and CMS rules and regulations.
• Oversee marketing tracking systems, the intake process, payor relationships, and community education.
• Maintain positive and effective working relationships internally and in the community with hospital management and clinical teams.
• Manage the marketing and strategy team, including recruitment, team development, retention, education, training, coaching, and support to exceed business objectives.
• Ensure the marketing and strategy team’s compliance with Vibra Healthcare’s documentation policies and procedures.
• Drive business growth by working with clients and business partners; build and maintain high-level contacts with current and prospective customers.
• Identify new customers and markets, develop market approaches, prepare proposals, and execute strategies to exceed revenue, census, and admissions goals.

Requirements

• Bachelor’s Degree or equivalent experience in a related field.
• Minimum five (5) years of experience in marketing/leadership within a healthcare environment.
• Strong background in client services and relationship management.
• Supervisory/leadership experience.
• Current, valid, and active driver’s license.
• Ability to travel using publicly available air and ground transportation.

Additional Qualifications/Skills

• Master’s Degree preferred.
• Ability to effectively manage a team.
• Ability to compute statistics, analyze referral trends, and develop budget/marketing plans.
• Ability to establish and maintain positive working relationships.
• Exhibits a sense of urgency for goal achievement and ability to redirect marketing efforts to meet such goals.
• Results-focused, innovative, and creative problem-solver with the ability to engage commitment from others.
• Ability to communicate effectively (written and verbally); influences and stimulates others to action with directive leadership skills to ensure business results are achieved.
• Ability to project a professional image.
• Knowledge of regulatory standards and compliance requirements.
• Strong organizational, prioritizing, and analytical skills.
• Ability to make independent decisions when circumstances warrant.
• Working knowledge of computer and software applications used in job functions.
• Freedom from illegal use of and effects of use of drugs and alcohol in the workplace.

Benefits

• Medical: PPO high and low deductible plans / HSA options as well as HMO options in some markets; free prescription plans.
• Dental and Vision coverage.
• Life insurance and Disability Benefits.
• Employee Assistance Plan.
• Flex Spending plans and 401K matching.
• Additional Critical Illness, Accident, and Hospital plans.
• Company discounts for mobile phone service, electronics, cell phones, clothing, etc.
• Pet Insurance.
• Group legal services for personal legal matters.
• Tuition and continuing education reimbursement.