Chief Marketing Officer

About Us

Founded in 1963 and recipient of the 1990 Tony Award for Outstanding Regional Theatre, Seattle Rep remains one of the country’s leading not-for-profit regional theaters. Bold stories, brilliant artists, and passionate audiences come together to shape each season at Seattle Rep, which includes everything from new play workshops to world premieres, celebrated classics, and recent Broadway hits. Over the decades, we’ve launched landmark productions, provided training opportunities to generations of youth and emerging theater practitioners, and built programs that expand access to theater for audiences of all ages from across our diverse community.

Key Responsibilities

• Accelerate revenue growth through effective subscription, single ticket, and group sales strategies
• Reinforce audience engagement in a post-pandemic environment, with a focus on long-term loyalty and growth
• Evolve a contemporary marketing model, incorporating new technologies, platforms, and audience behaviors
• Help strengthen alignment across revenue functions, particularly between Marketing and Development
• Clarify and amplify the Seattle Rep brand, both institutionally and across individual productions and events

Strategic Leadership

• Lead and mentor a multidisciplinary team spanning marketing, communications, patron services, and front-of-house operations
• Set clear priorities, goals, and performance expectations for the department
• Manage budgets, timelines, and resources to align ambition with execution
• Foster a collaborative, creative, and accountable team culture

Specific Responsibilities

• Provide leadership and strategic direction of Seattle Rep marketing/communications/patron services teams in the following areas:
• Marketing & Sales
• Develop and oversee subscription, single ticket, and group sales campaigns across all productions and programs
• Develop and implement dynamic pricing strategies and audience segmentation models
• Forecast, analyze, and respond to ticket sales trends to maximize revenue and attendance
• Oversee the planning and execution of show-specific campaigns for both produced and presented work
• Continuously refine the customer journey—from first interaction through post-show engagement—to drive loyalty and retention
• Digital & Content Strategy
• Oversee all digital platforms, including website, email, SMS, social media, and paid advertising
• Partner with internal teams and external agencies to develop compelling, audience-centered content and campaigns
• Leverage data and analytics to inform strategy and optimize performance
• Stay at the forefront of digital innovation, evaluating new tools, platforms, and technologies to expand reach
• Communications & Brand Management
• Steward and evolve the Seattle Rep brand across all external touchpoints
• Serve as a key storyteller for the organization, shaping narratives that resonate with diverse audiences and stakeholders
• Ensure consistency, clarity, and impact across all communications
• Patron Services and Front of House
• Support and advise on customer service policies and practices that remove barriers and encourage loyalty
• Work with the front of house team and other departments that impact audience experience, evaluate customer door-to-door experiences, and create opportunities and solutions to provide a best-in-field experience
• Support FOH teams in managing audience challenges, with training and solutions to empower them and build confidence
• Lobby and Events
• Oversee the lobby and events team in managing the public spaces at Seattle Rep, ensuring the highest level of visitor experience and optimizing revenue opportunities from rentals, food and beverage operations, and merchandise

Qualifications

• 10+ years of progressive experience in marketing, communications, sales, and audience engagement, ideally within performing arts, entertainment, or live events
• Demonstrated success leading integrated marketing strategies that drive measurable revenue growth
• Strong expertise in digital marketing, analytics, audience segmentation, and campaign optimization
• Experience managing ticket sales campaigns, pricing strategies, and revenue forecasting
• Proven ability to lead teams and collaborate cross-functionally in complex organizations
• Strong financial and operational acumen, including budget management
• Excellent communication and storytelling skills, with a refined sense of brand and audience
• Experience managing external vendors and agency partners
• Familiarity with CRM systems (Tessitura preferred)
• Ability to thrive in a fast-paced, evolving, and collaborative environment