Chief Marketing & Communications Officer

Key Responsibilities

• Develop and execute a comprehensive marketing and communications strategy aligned with organizational priorities.
• Ensure clear, consistent messaging that positions United Way as a trusted community leader and catalyst for change.
• Serve as primary media contact and organizational spokesperson, as needed.
• Uphold brand integrity across all platforms and communications.
• Lead integrated marketing campaigns across digital, print, social media, and public relations channels.
• Develop core messaging and personally produce high-impact content, including donor communications, speeches, press materials and campaign assets.
• Direct and manage external PR and creative partners to ensure high-quality, on-brand execution.
• Oversee organizational communications channels, including website, email marketing, and social media.
• Build and maintain media relationships to enhance visibility and coverage.
• Lead development of the annual report and key marketing materials.
• Execute crisis communications in partnership with executive leadership.
• Lead end-to-end strategy, planning, and execution of major organizational Events, Including Live United Luncheon, Sneaker Ball, Annual Meeting.
• Develop event strategies that drive attendance, revenue, and community impact.
• Secure speakers, sponsors, and in-kind partners to enhance event success.
• Manage all event logistics, communications, vendor coordination, and on-site execution.
• Maintain an annual calendar of events and engagement opportunities.
• Ensure events align with organizational goals and deliver measurable results.
• Serve as the primary marketing and communications resource across the organization.
• Partner with internal teams to support fundraising, leadership engagement and organizational initiatives.
• Manage relationships with external vendors and consultants.
• Develop and oversee the marketing and communications budget.
• Collaborate with United Way network partners to leverage shared resources and best practices.

Qualifications & Experience

• Proven ability to operate as both a strategic leader and hands-on executor in a lean environment.
• Strong project management and organizational skills with the ability to manage multiple priorities independently.
• Exceptional storytelling and communication skills that inspire action and engagement.
• Demonstrated success leading and executing high-impact events.
• Ability to engage with diverse audiences, including donors, corporate partners, and community stakeholders.
• Resourceful, adaptable, and comfortable operating with limited internal staffing.
• Proficiency in Microsoft Office and Adobe Creative Suite (InDesign, Photoshop, Illustrator).
• Experience with email marketing platforms and social media management tools.
• Familiarity with website content management systems (WordPress preferred).
• Working knowledge of marketing analytics and performance tracking.
• Master's degree required in Marketing, Communications, Journalism, or a related field.
• 10-15 years of progressive leadership experience in marketing, communications, or public relations, preferably in a nonprofit or mission-driven organization.
• Demonstrated success in managing marketing functions and executing strategy in a highly independent role.
• Significant experience leading events from concept through execution.

Physical Requirements

• Occasional movement throughout the office and event environments, including lifting materials weighing up to 20 lbs.

Benefits

• Full health benefit package, including 12 paid holidays
• Wellness days
• Paid time off (PTO)
• 401K match and defined contribution plan

Work Requirements

• Valid NC driver's license and auto insurance required

Equal Opportunity Employer

• Original Ad Fields of study: Marketing / Sales Media / Communication
• Required degree level: Master
• Years of experience: More than 10 years of experience
• Salary range: $90,000 - $100,000 per year
• Required languages: English