Chief Growth Officer

Essential Functions

• Strategic Leadership of Audience Growth: Serve as the executive lead for all audience acquisition, growth, and retention efforts across every NHPR platform.
• Digital Revenue Business Development: Lead the advancement and execution of the digital revenue business strategy to ensure the organization's financial resilience and digital transformation.
• Departmental & People Management: Lead, direct and mentor the Audience Team, which includes digital publishing, social media, community engagement, and marketing specialists.
• Data Strategy & Funnel Management: Establish the analytics, tools, and processes required to interpret audience behavior and systematically drive users through the audience/conversion funnel.
• Strategic Plan Execution: Lead the senior management team to advance, implement, and operationalize NHPR's overarching strategic plan.

Additional Tasks & Responsibilities

• Editorial Collaboration: Partner daily with the Chief Content Officer to design and execute content initiatives aimed at introducing NHPR to new audiences and building current listener loyalty.
• Revenue Alignment: Work closely with development (membership/fundraising) leaders to optimize the user conversion funnel and achieve organization-wide "North Star" revenue goals.
• Vendor & Project Management: Cultivate and maintain strong external vendor relationships and supervise large-scale projects.
• Culture & Leadership: Act as a "generous, easy collaborator" across leadership to champion a community-focused, data-driven culture.

Job Requirements

• At least eight years' experience directing a product, marketing, or audience development team in a media organization.
• A news background and director/C-suite-level skills or experience are preferred.
• Demonstrated ability to think critically about audience data and apply insights to advance organizational strategy.
• Experience in driving organizational change.
• Experience in assembling tech stacks that support subscription or membership-based business models.
• Demonstrated success in leading marketing or audience campaigns (podcast, broadcast, digital/platform/app initiatives) that achieve positive audience and/or revenue results.
• Demonstrated project management skills.
• Superior skills at cross-team leadership and collaboration.
• The highest level of professional integrity.
• Demonstrated commitment to the principles of diversity, equity, and inclusion.
• Excellent verbal and visualization skills, especially in the presentation of complicated data.
• The ability to pivot from setbacks.
• Demonstrated ability to create and manage budgets and develop strategic plans.

Benefits

• Health, dental and vision insurance.
• Company paid short- and long-term disability.
• Flexible spending accounts.
• 403(b) savings plan with company match.
• A free on-site fitness center.

Things to Know About Us

• NHPR is New Hampshire's independent and trusted source for news and information and the state's largest radio news service.
• We are focused on producing accountability journalism and engaging deeply with the diverse communities and people of the Granite State.
• We've been serving audiences in New Hampshire and beyond for 40 years and counting.
• In that time, NHPR has repeatedly earned national recognition for our journalism, including recent accolades from the Pulitzer Prizes, the Edward R. Murrow Awards, the Public Media Journalists Association and more.