Chief Digital Officer

About the role

Body Art Alliance is a global house of brands powering the world of tattooing, piercing, and body jewelry, including Painful Pleasures, Killer Ink, Anatometal, and NeoMetal. Our products fuel creativity, craftsmanship, and self‑expression. We move fast, think big, and care deeply about our people and our customers. Operational excellence matters here, and so do culture, collaboration, and having fun while building something great.

As Chief Digital Officer you will build one commercial operating model where Product, Marketing, Sales, Digital, Supply Chain, Operations, and Finance work together. You will own digital commercial capability — ecommerce, digital marketing technology, CRM, customer analytics, loyalty, personalization, merchandising, marketplaces, and a new direct‑to‑consumer channel. You will lead a team that knows this business well, across a house of brands with real scale in the US and internationally, with the VP of Digital Operations, VP of Ecommerce, and the Product team reporting directly to you. You will partner closely with the COO, CFO, SVP of Marketing, VP of Supply Chain, and Head of Sales. You will report directly to the CEO with no other executive in between, so the strategy you set is the strategy that gets acted on.

We think about this role as responsible for scaling BAA’s customer relationships through digital and ensuring every digital touchpoint reinforces our brands. We will judge success not only on digital channel numbers but on how much stronger the whole company gets when digital strategy and execution move as one system across our global portfolio.

Why now: This is a big job that doesn’t come open often — a real business to build, brands people already trust, and a CEO who wants a partner in this role, not a hire to manage from a distance.

Responsibilities

• Set BAA's global digital and ecommerce strategy and make sure it actually maps to where the business is trying to go
• Push for real, profitable growth across ecommerce, marketplace, and DTC, not just top line revenue
• Get more out of our existing ecommerce platforms across our house of brands
• Sharpen how we show up on