Chief Brand Officer, Sports Academy - $400,000/year USD

About the Role

This is a high-visibility founding role built to make families believe in a new school category. Texas Sports Academy is constructing a $25k+/year AI-powered sports-education model for students who demand both rigorous academics and meaningful athletic development. You will command a stage, deliver on camera, and engage parents, athletes, coaches, media figures, and civic leaders with a single, unmistakable message. You will transform student outcomes, athlete testimonials, and leadership insight into a narrative that every member of the organization can deliver with clarity and conviction, then construct the infrastructure that validates it—through profiles, video content, editorial work, data-driven stories, earned media placements, and public programming. As brand recognition expands, you will guide the creative team and define the standard for how TSA presents itself publicly.

What You Will Be Doing

• Develop the core narrative framework and audience-tailored messaging for families, athletes, coaches, media, and policy leaders
• Create evidence-driven student and athlete profiles, outcome-based data narratives, video content, and editorial storytelling
• Secure earned media placements, cultivate thought leadership, and lead communications through critical moments
• Serve as TSA's representative on camera, on stage, at public events, in podcasts, and with press outlets
• Establish the creative excellence standard and guide the team toward unified, credible messaging

What You Won’t Be Doing

• Executing paid digital advertising, media buying, cold outreach, or performance marketing initiatives
• Overseeing backend enrollment systems, CRM administration, or admissions process workflows
• Pursuing vanity metrics like content volume, impression counts, or diluted engagement statistics
• Operating behind presentations, committees, or internal brand approval cycles rather than serving as the public representative
• Managing curriculum development, academic strategy, fundraising, or investor relations as primary responsibilities

Key Responsibilities

• Generate a sustained flow of prospective families who comprehend and embrace TSA's premium AI-powered sports-education model prior to entering the enrollment phase

Basic Requirements

• 7+ years of experience in persuasive public-facing roles
• Experience owning the narrative and public voice of a startup, mission-driven organization, media platform, or comparable public-facing brand
• Proven on-camera and on-stage presence as a speaker, host, founder, journalist, creator, or public representative
• Ability to build brand narrative architecture and audience messaging from scratch
• Strong skill in audience code-switching across families, athletes, coaches, media, and public stakeholders
• Hands-on ability to use AI-enabled content production tools to create or direct high-quality content
• Passion for sports and student athletics
• Austin-based or willing to relocate to Austin, TX for on-site work
• Authorized to work in the U.S.

Nice-to-have Requirements

• Background in editorial, journalism, broadcast media, communications, strategic sales, or creator-led brand building
• Experience turning outcome data into persuasive stories for premium families or high-consideration buyers
• Track record earning media coverage without relying on paid demand generation
• Experience challenging senior leaders while protecting message quality and brand trust

About Texas Sports Academy

Texas Sports Academy is Where Future Champions Excel in Academics and Athletics. Traditional schools force student-athletes to choose between excelling in academics or committing to their sport. Texas Sports Academy eliminates that tradeoff. Their innovative K-8 model, based in Austin, TX, uses AI-driven learning to accelerate academics, allowing students to master core subjects in just two hours a day. The rest of their day is dedicated to athletic training, skill-building, and personal development—so students excel in both their studies and their sport. By integrating advanced educational technology with structured sports training, they provide a unique learning experience that builds discipline, leadership, and resilience. It's academics and athletics in perfect sync.

Working With Us

• Full-time (40 hours per week), long-term position
• Immediately available
• Requires entering into an independent contractor agreement with Crossover as a Contractor of Record
• Compensation: $200 USD/hour ($400,000 USD/year assuming 40 hours per week and 50 weeks per year)
• Payment period: weekly